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Flat Belly Diet!(TM) Available in Bookstores

October 27, 2008

NEW YORK, Oct. 27 /PRNewswire/ — For years, Prevention magazine has heard from women across America that despite their best efforts, they can’t lose the jiggly belly fat that builds up around their middles, especially once they hit 40. Sixty-seven percent of them say it’s the body part they most want to change. Shrinking an expanding waistline isn’t a matter of vanity. Excess belly fat can significantly increase your risk of heart disease, diabetes and chronic illness more than any other type of body fat — for both men and women!

Now, new research reveals that monounsaturated fatty acids (or MUFAs) make weight loss not only easier but may target belly fat specifically. This is the science behind Prevention’s breakthrough new plan: Flat Belly Diet!, by Liz Vaccariello, Editor-in-Chief, and Cynthia Sass, MPH, RD, Nutrition Director.

The Flat Belly Diet! is divided into two stages: Stage One is a 4-Day Anti-Bloat Jumpstart designed to eliminate belly bloat and get the body and mind ready for successful follow through. Stage Two is the lifetime plan comprised of four 400-calorie meals per day, each including a MUFA-rich food and a motivational maintenance plan that helps avoid plateaus.

                        Flat Belly Diet! reveals:   5 Flat Belly Food Groups -- 3 Rules to Eat By -- 3 Rules to Live By          How to Eliminate Bloat (Including a Belly Bloat Quiz)           Sample Recipes for Breakfast, Lunch, Dinner, Snacks                     Plus: An Optional Fitness Plan   

Flat Belly Diet! also offers a subscription-based Web site (http://www.flatbellydiet.com/) that customizes the plan to meet anyone’s calorie needs, offers an online support community, daily menus, recipes, videos, shopping lists and more.

         ON-SALE October 28, 2008 / ISBN 13: 978-1-59486-851-1 /                     Rodale Books Hardcover / $25.95    ABOUT THE AUTHORS  

LIZ VACCARIELLO is senior vice president and editor-in-chief of Prevention, the #1 healthy lifestyle magazine brand and the 10th largest magazine in the nation, with more than 11 million readers. Vaccariello, a sought-after media spokesperson, regularly appears on Today and Good Morning America. She’s also been featured on The Biggest Loser, Rachael Ray, the Early Show, and The View. She resides in New Jersey with her husband, Steve, and twin daughters, Sophia and Olivia.

CYNTHIA SASS, MPH, RD, is the nutrition director of Prevention. She also pens the popular “Grocery Guru” column and a “Food for Thought” blog on Prevention.com, which is syndicated through Yahoo.com. Sass, who has more than 10 years helping people eat healthfully and lose weight, has appeared on Today, Good Morning America, Rachel Ray, CNN, Mike & Juliet and more. She lives in New York with her husband, Jack, who has lost over 50 pounds since they met.

Rodale Books

CONTACT: Trina Perrineau, Online Publicist, +1-212-573-0235,Trina.Perrineau@Rodale.com, or Blanca Oliviery, Senior Publicist,+1-212-573-0238, Blanca.Oliviery@Rodale.com, both of Rodale Books

Web site: http://www.flatbellydiet.com/




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