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Centric Health Resources Presents "Value Proposition and Reimbursement Strategies" at Specialty Drug Commercialization Conference

Posted on: Thursday, 30 October 2008, 15:00 CDT

With specialty pharmaceuticals representing the fastest growing segment of the prescription drug market in the United States, Craig Kephart, president and CEO of Centric Health Resources, Inc. (www.centrichealthresources.com), will present "Value Proposition and Reimbursement Strategies" at the Center for Business Intelligence Specialty Drug Commercialization Conference on Friday, 10:45 a.m., November 14, 2008, Crowne Plaza, Philadelphia, Pa. To register for this conference, please visit: http://www.cbinet.com/show_conference.cfm?confCode=PC08080. A gold sponsor of the conference, Centric is a new generation health services organization focused on improving the quality of life for people nationwide with rare, ultra-orphan, and chronic genetic disorders.

"The value and necessity of measuring outcomes associated with specialty drugs is a key focus for Centric, particularly with payers and regulators asking for measurable outcomes -- beyond safety and efficacy -- to support the effectiveness of specialty products," Kephart says. "Today, there is increased importance on assessing the quality of life for patients and overall costs to employers and health plans."

Kephart points out that these trends are further supported by attention from the Food and Drug Administration (FDA) on risk management, post-market surveillance, and payer-based, pay-for-performance reimbursement plans.

"While most specialty products generate valuable results, their impact is difficult to measure with traditional post-marketing surveillance programs," Kephart adds. "With comprehensive health management programs, such as those offered by Centric, stakeholders now have a platform by which to measure and enhance the value proposition associated with these products."

Kephart's session will discuss:

-- Health management and how it has evolved

-- How health management can meet the needs of the market place

-- The components of an effective health management program

-- Various outcomes that are valuable to measure and report

"The commercialization of specialty pharmaceuticals is increasingly complex," Kephart says. "This conference will educate participants about the unique challenges faced by these companies in commercializing their products throughout the entire product lifecycle."

About Centric Health Resources

Centric Health Resources, Inc. is a nationwide, Patient-Centered Health Management(R) organization, serving patients with rare, ultra-orphan disorders. Biotech and pharmaceutical manufacturers maximize value by aligning with Centric for streamlined coordination and flexible service offerings that include reimbursement expertise, delivery of specialty pharmaceuticals, peer health coaching, and clinical support from registered nurses. Centric connects physicians, nurses, health benefit payers, patient advocacy groups, biotech/pharmaceutical companies, and families together in partnership for improved service and health outcomes for these specialized patient populations. Visit www.CentricHealthResources.com.

Source: Business Wire

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