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New Specialty Retailers Sign Up to Sell Life Fitness Equipment

Posted on: Friday, 31 October 2008, 12:00 CDT

SCHILLER PARK, Ill., Oct. 31 /PRNewswire/ -- Exercise equipment leader Life Fitness will be carried through 15 new specialty retailers beginning this month, in a move to extend its reach in advance of the all-important holiday shopping season and beyond. The new relationships increase the presence for Life Fitness within key markets in the Northeast, Northwest, Southwest, Southern California, Colorado and Alaska.

The retailers will carry the full-line of Life Fitness branded strength and cardio equipment at a time when the company continues to roll-out its new line of iPod(R) enabled machines, the Platinum Club Series. The Series delivers a stunning line-up of features, including seamless iPod integration; a Virtual Trainer for workout motivation and education; USB connectivity and vibrant Workout Landscape(TM) Perspectives.

"We are constantly seeking new avenues and markets for our products," said Tim Wild, vice president of the consumer business for Life Fitness. "We feel that expanding into these retailers will allow us to capitalize on our new innovative line at a crucial buying time for most consumers."

The new Life Fitness retailers will collectively bring 42 new storefronts for the Life Fitness brand. Fitness Showrooms, located in New York State, will carry products in seven of its stores; Precision Fitness, three stores in Massachusetts; Healthstyles in Denver, 11 stores; Pacific Fitness in Las Vegas, three stores; Fitness Outlet in Sacramento, Calif., and Seattle, five stores; At Home Fitness in Phoenix, three stores; FitChix in Scottsdale, Ariz., two stores; Cape Cod Fitness in Hyannis, Mass; Treadmill Outlet in Redwood City, Calif.; Bring It Home Fitness in Fresno, Calif.; Fitness Mart in San Diego; Fitness Direct in San Diego; Specialty Fitness in Los Angeles; Fitness Concept in San Rafael, Calif.; and Sunshine Sports in Alaska.

For more information, visit http://www.lifefitness.com/ or call 1-800-634-8637.

About Life Fitness

Life Fitness, a division of Brunswick Corporation , is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness' cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation

iPod is a registered trademark of Apple Inc.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, http://www.lifefitness.com/

Life Fitness

CONTACT: Katie Hasse of Cushman|Amberg Communications, +1-312-499-5271,khasse@cushmanamberg.com, for Life Fitness

Web site: http://www.lifefitness.com/http://www.brunswick.com/

Source: PRNewswire

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