November 4, 2008

Oklahoma University (OU) Medicine Goes Live in Record Time With MEDSEEK Consumer Portal

MEDSEEK, the leading provider of enterprise portal connectivity solutions, announced today that Oklahoma University (OU) Medicine has gone live in record time with MEDSEEK's consumer portal, in conjunction with a website strategy and design from MEDSEEK's e-Marketing Solutions team.

"Since we launched the OU Medicine umbrella brand earlier this year, which encompasses OU Physicians, OU College of Medicine, OU Medical Center, and The Children's Hospital, it was important to increase patient and consumer awareness of this new brand through a refreshed website design," said Kevin Elledge, Executive Director of Operations at OU Physicians. "We also wished to enhance the online experience for consumers, reflecting the industry movement toward consumerism in healthcare. OU Medicine is able to offer patients 'another level of medicine' with access to the latest research, combined with our collaborative approach and the latest advancements in treatments and diagnoses. We chose MEDSEEK because of its in-depth experience serving academic medical centers and the ease of use and flexibility of its solution, which allows even non-technical employees to post website content changes online."

MEDSEEK's consumer portal provides the ability to cross-promote services dynamically throughout the site utilizing MEDSEEK's Channel Management System, ensuring seamless access to valuable health and service line resources including videos, as well as information about the 450-member OU Physicians with locations throughout Oklahoma. Additionally, the portal supplies a comprehensive online health library powered by A.D.A.M, Inc., and access to the A.D.A.M.-supplied Symptom Navigator, an interactive application that delivers highly relevant, personalized health information when consumers click on the part of the illustrated body about which they have concerns regarding a particular symptom.

"OU Medicine implemented the MEDSEEK consumer portal in just three months -- in half the time that we expected," Elledge said. "We are confident that the portal will not only improve our consumer interactions, but will also enhance internal productivity through a reduced number of consumer phone inquiries; thus, enabling our staff and physicians to provide better care through increased face-to-face time with patients."

According to Peter Kuhn, MEDSEEK's president, "We are pleased to partner with OU Medicine to transform its online consumer experience and look forward to helping this industry leader realize its strategic objectives by enhancing the quality, convenience and efficiency of its online consumer relationships and communications."

About OU Medicine

Oklahoma City, Okla.-based OU Medicine was formed by a partnership among OU Medical Center, The Children's Hospital, OU Physicians, and the University of Oklahoma College of Medicine. At OU Medicine, our mission is leading health care. Our vision is to be the premiere enterprise for advancing health care, medical education and research for the community, state and region. Through our combined efforts, we strive to improve the lives of all people. For more information, visit or call 405-271-4700.


Birmingham, Ala.-based MEDSEEK provides healthcare organizations with enterprise eHealth solutions to fully engage and strengthen relationships with key constituents - physicians, patients, employees, and consumers. By connecting information and communities to foster an enhanced experience with the organization, hospitals will improve community advocacy, revenue and patient throughput, and clinical decision making. MEDSEEK's comprehensive technology platform and strategic consulting services create the infrastructure and provide the thought leadership for hospitals to deliver the most powerful portal solutions. With more than ten years' experience and 600+ hospital customers, MEDSEEK has the experience and expertise to meet the diverse needs of the healthcare community. MEDSEEK also maintains offices in California and Mississippi. For more information, visit or call 888-MEDSEEK.