November 4, 2008

Mayo Clinic, Winn-Dixie to Provide Health Information to Consumers Online

Food retailer Winn-Dixie and Mayo Clinic have launched an online initiative designed to expand the health and wellness resources available on the grocer's website.

According to Winn-Dixie Stores, consumers will find health-related information and special recipes on its website. Additionally, a different health topic will be featured each month online as well as in the stores and advertising circulars.

While numerous Mayo Clinic recipes will be available on the website, Winn-Dixie will feature a recipe of the month in its advertising circular and in its stores with pharmacies. The grocer has also developed eight different brochures with Mayo Clinic content on various health topics that will be available to shoppers throughout the year.

Anthony Agresta, Winn-Dixie's director of electronic and customer marketing, said: "Helping people live healthier lives is something Winn-Dixie is committed to, so this is a logical partnership for us. In addition to offering our fresh produce, selections of naturals and organics, quarterly pharmacy wellness clinics, and supporting health-related organizations in our communities, joining forces with a prestigious organization like Mayo Clinic enables us to further help our customers make informed decisions about their health."