November 6, 2008

HealthEd Wins Silver 2008 MM&M Award

HealthEd, a leader in educational marketing solutions for healthcare companies, today announced that the agency and Amylin Pharmaceuticals, Inc., have won the prestigious 2008 MM&M Silver Award for Best Total Integration Program for Small Companies for the SYMLIN(R) "Getting Somewhere" patient support program. Each year, the MM&M Awards recognize exceptional creativity and marketing effectiveness in healthcare, with winners carefully selected by a panel of judges who represent all sectors of the industry.

"This is a wonderful cap to a tremendous year for HealthEd," said Roy Broadfoot, CEO and founder of HealthEd Group, Inc. "At the beginning of the year, we launched HealthEd Encore, a second full-service agency, as well as HealthEd Interactive, and now we have won one of the premier awards in the industry. It doesn't get much better than this."

"We are honored by this recognition of our talent. It shows what a truly integrated agency can offer in terms of best-in-class strategic, creative, and marketing work for our clients," added Kristin Patton, president of HealthEd.

SYMLIN is a drug for patients with type 2 or type 1 diabetes who use mealtime insulin. The central message for the SYMLIN patient support program acknowledges the real struggles these patients have in controlling their blood sugar levels. Central to the program's success is helping patients have appropriate treatment expectations for the SymlinPen(R) - an injector device used for the delivery of SYMLIN - and supporting them during the critical first three months of treatment, when attrition is highest. The campaign is shaped by the strategy of providing educational messages and interventions at key touch points for patients--from the first prescription at point of care to the pharmacy to the patient's home.

"HealthEd approached our brand's challenges with a passion that helped us exceed our goals for SYMLIN," said Steve Daly, senior director, SYMLIN Marketing. "We are proud to share in this recognition by our peers in the industry."

About Amylin Pharmaceuticals

Amylin Pharmaceuticals, Inc., is a biopharmaceutical company committed to improving lives through the discovery, development, and commercialization of innovative medicines. The company is located in San Diego, California, and has more than 1,500 employees nationwide.

About HealthEd

HealthEd is a division of HealthEd Group, Inc., an independent company based in Clark, New Jersey. HealthEd is a full-service marketing agency specializing in best-in-class educational marketing programs for pharmaceutical, device, biotech, and healthcare companies. For more information about the company and its services, visit