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Strategic Alliance Between Personalized Prevention and NavigatorMD Generates Targeted Health Interventions to Lower Costs for Employers and Health Plans

Posted on: Thursday, 6 November 2008, 11:17 CST

Personalized Prevention (www.personalizedprevention.com), a wellness and risk management company, and NagivatorMD (www.navigatormd.com), a leading 'benefits intelligence' software company providing integrated health care analytics in support of value-based plan design development, announced a strategic alliance to advance individual health and lower costs for employers and health plans using NavigatorMD's turnkey software. Employers will now be able to leverage NavigatorMD's capabilities to collect, integrate, and organize healthcare data into a single repository -- and generate the information needed for initiating Personalized Prevention's interventions that incent individual behavior changes, improve member health, increase workforce productivity and lower healthcare cost trends.

"It's an ideal relationship; Personalized Prevention will use NavigatorMD to analyze healthcare claims to personalize intervention programs and plan design changes based on each employer's specific needs," says Lisa Van Ackeren, executive vice president and general counsel of Personalized Prevention. "This alliance allows us to understand each employer's unique population needs and leverage all available information--including claims history, pharmacy data, biometrics, health risk assessments and relevant demographics about each plan member--to identify and address gaps in care, emerging health risk factors and disease conditions like no other risk management company in the industry."

Personalized Prevention and NavigatorMD share a common mission: to stem rampant insurance costs for employers, reduce individual health risk factors, and ultimately lead employee populations to better overall health and productivity. Personalized Prevention hails NavigatorMD for its innovative value-based health approach, forward-thinking inclusion of wellness data combined with claims and productivity data, and its ease of use technology platform.

"The integrated data from NavigatorMD has become indispensible for Personalized Prevention's self-funded client base, helping them to identify and manage individual health risks as well as to determine who is adhering to prescribed treatments and who is not," adds Van Ackeren. "With this rifle approach to identifying areas of non-compliance and tying everything together, we can better predict potentially catastrophic events and customize intervention strategies based on this information. This is especially valuable for people with diabetes, congestive heart failure, cancer and other chronic conditions."

According to Ernest T. Youngblood, founder, president, and CEO of NavigatorMD, "This is a hand-in-glove relationship that successfully removes silos of healthcare management, replaces them with integrated, fact-based, and targeted data, and facilitates the transition to true risk management. NavigatorMD measures the risk and Personalized Prevention manages it. It's a relationship which ultimately benefits not only the individuals seeking optimal health but also the organizations that are paying for care."

NavigatorMD's robust system, which can be installed and running in one month or less, makes the data meaningful and easy to understand. As a result, Personalized Prevention customers can monitor their investment in services and more accurately calculate a return-on-investment.

Youngblood concludes, "Plan success, which is measured in terms of positive outcomes, improved health and productivity, and decreases in health costs should rely upon sound business strategies, which means the health plan and its members are being carefully managed. Without measures, there is no management, and value-based principles will play an important role in achieving feasible health programs that benefit every stakeholder."

About Personalized Prevention

Personalized Prevention offers wellness and preventive programming to individuals and their families through employers, associations and businesses of all sizes. Without compromise, Personalized Prevention uses best in class vendors, which provide all the essential elements of a successful wellness program. We reduce risk factors and lead populations to better overall health and well-being. Visit www.personalizedprevention.com.

About NavigatorMD

NavigatorMD collects, integrates, and organizes healthcare data for Value-Based Health Management(TM) and, using that data, provides the means to determine the best plan design to improve outcomes. NavigatorMD reveals the return on investment on plan incentives and wellness activities of its plan members. Visit www.navigatormd.com.

Source: Business Wire

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