November 12, 2008

Models, Methods, Measurements Revealed Within the Coaching in the Healthcare Continuum

Research and Markets ( has announced the addition of the "Coaching in the Healthcare Continuum: Models, Methods, Measurements" report to their offering.

This report is based on two conferences on the role of health coaching in disease management and population health management, as well as a 2008 update from two Mayo Clinic thought leaders on the shift in focus of Mayo's health coaching initiatives, its increasing integration of Web 2.0 technologies and innovative use of incentives to encourage repeat and long-term participation.

PLUS get a bonus interview with Mayo clinical health psychologist Dr. Kristin Vickers Douglas on the merits of motivational interviewing in health coaching, including its value in the coaching of individuals with multiple health risks or chronic illness.

Increasingly, health coaches are the designated hitters for health plan and employer health management teams -- reaching out to individuals with identified risk behaviors. Tapping health coaches to empower at-risk individuals to adopt healthier lifestyles -- via telephonic, Web-based or other coaching support -- is scoring improved outcomes and reduced healthcare costs.

However, launching an effective and sustainable health coaching initiative requires planning, training, education and evaluation on the part of healthcare organizations -- not to mention creative use of incentives.

Throughout this 65-page report, these respected thought leaders will share successes and lessons learned from their health coaching initiatives:

-- Dr. Susan Butterworth, director of health management services at Oregon Health & Science University

-- New! Mike Casey, senior director of population health products and services for Mayo Clinic Health Management Resources

-- New! Kristin S. Vickers Douglas, Ph.D., L.P., clinical health psychologist and medical director of Mayo Clinic's EmbodyHealth program.

-- Roger Reed, executive vice president for market operations, Gordian Health Solutions

-- Dr. Dennis Richling, medical director and vice president for CorSolutions, a Matria Company.

In this special report, "Coaching in the Healthcare Continuum: Models, Methods, Measurements and Motivation, Second Edition" HIN's accomplished panel of authors offers details on the following:

-- Best practices in health coaching

-- The nuts and bolts of telephonic coaching

-- A primer on motivational interviewing

-- Using incentives to encourage repeat and long-term participation

-- The latest developments in health coaching, health coach qualifications and evaluations, and program measurement strategies

Key Topics Covered:

-- Integrating Health Coaching Into a Comprehensive Health Management Effort

-- Bridging the Healthcare Disconnect

-- Telephonic Health Coaching: How It Can Improve Your Population Health Management Program

-- Mayo Clinic Population Health Management Integrates Web and Phone, Focuses on Behavior Change

-- Drivers For Healthcare Change and Disease Management Trends

-- Q&A: Ask the Experts

-- Glossary

-- For More Information

-- About the Authors

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