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Message to New Orleans Residents: Forgo Fad Dieting and Join the Campaign for Healthy Weight

November 13, 2008

NEW ORLEANS, Nov. 13 /PRNewswire/ — The last decade can be defined by the ups and downs of different fad diets — which seem to go in and out of fashion like shoulder pads and hemlines. Yet, long-term success has been slim. Two out of three Americans — including 58 percent of Louisiana residents — remain overweight or obese.

A new campaign crossing the country, the Campaign for Healthy Weight, is rallying Americans behind the healthy weight cause, not just the political candidates, and urging people to think more about their “health” instead of simply a number on the scale. Studies indicate that small, specific changes in physical activity and calorie intake can make a big difference. And, people who maintain a healthy weight are less likely to be at risk for weight-related health conditions, such as heart disease. The Campaign will make its stop at Audubon Park in New Orleans on November 15, 2008, to urge local residents to change their “diet” mindset and elect a new attitude.

Weighing in on the American Diet

A new report called “Weighing in on the American Diet,” found that the number of adults who say they are on a diet has steadily decreased over the past decade. The study, conducted by The NPD Group in collaboration with the Milk Processor Education Program, found the majority of Americans say they are on a diet for their health and their weight; 68 percent say “feeling healthier” is why they’re dieting.

People who are watching their weight, however, are making less than optimal beverage choices. Coffee, soft drinks, teas, and juices are most likely filling their glasses and cups with milk being the fifth most frequently consumed beverage – only 14 percent of all beverage occasions. Including milk on the menu appears to make a positive difference, though. The report found that adult dieters who made drinking lowfat or fat free milk a daily habit were more likely to have a healthy body mass index (BMI) with better quality diets richer in essential nutrients and were less likely to feel deprived compared to dieters who didn’t – findings which are in line with previous scientific studies.

Milk supplies two nutrients that along with physical activity are especially important when cutting calories – calcium to prevent bone loss and protein to help build muscle mass. Studies suggest that drinking the recommended three glasses of lowfat or fat free milk a day along with a healthy diet can help maintain a healthy weight. Researchers also found that people with higher intakes of milk tend to be leaner and are less likely to gain excess weight than those who drink little to no milk.

Milk — The Beverage with Your Health Interests at Heart

People who maintain a healthy weight are less likely to be at risk for weight-related health problems, such as diabetes, heart disease, high blood pressure and some types of cancer. In addition, some studies have linked meeting the recommendations for lowfat and fat free milk, along with eating fruits and vegetables, to a lower risk for high blood pressure and heart disease, as part of a heart-healthy diet. The American Heart Association 2007 Guidelines for Preventing Cardiovascular Disease in Women emphasize eating fresh fruits, vegetables and lowfat milk and milk products.

New Orleans Residents Pledge to Maintain a Healthy Weight

As part of milk’s proud support for the American Heart Association’s Start! Heart Walks in cities across the country, the Campaign for Healthy Weight will set up headquarters at walk events nationwide to rally Americans to eat right, walk more and milk their diets. Participants at New Orleans’ Start! Heart Walk on November 15, 2008, who will already be taking steps towards a healthier lifestyle, will be able to join thousands of other Americans who have taken a healthy weight pledge and voted for milk with their upper lips.

   While at the Start! Heart Walk, visitors can:    -- Join the Campaign and take the pledge to maintain a healthy weight in a      healthy way with milk   -- Sample heart-healthy lowfat or fat free milk from Brown's Dairy   -- Take the Campaign for Healthy Weight Quiz to see how their weight      management habits compare to those of their fellow Americans   -- Take a souvenir Milk Mustache photo and receive a complimentary two-      week Curves membership to help them to continue to be active   -- Enter for a chance to win a FREE trip to the 2009 AHA Start! Heart Walk      in Hilo, Hawaii    

To learn more about the Campaign for Healthy Weight and the findings from the Weighing in on the American Diet report, log onto http://www.whymilk.com/. Here visitors can take the healthy weight pledge, get tips on how to maintain a healthy weight and prevent unhealthy weight gain and find out if their beverage choices may be derailing their efforts.

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the national Milk Mustache “got milk?” Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to http://www.whymilk.com/. The tagline “got milk?”(R) was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.

The Milk Processor Education Program

CONTACT: Kirby Shiffler, +1-312-988-2011, cell, +1-312-810-8220,kshiffler@webershandwick.com, for The Milk Processor Education Program

Web site: http://www.whymilk.com/




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