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New Medicare Advantage Plans Now Available to Beneficiaries in Roanoke City, Salem City, Roanoke, Botetourt, Montgomery and Franklin Counties

November 13, 2008

Coventry Health Care/Southern Health Services has recently launched Medicare Advantage coverage for eligible Medicare beneficiaries in the following Virginia counties:

— Roanoke City

— Salem City

— Roanoke

— Botetourt

— Montgomery

— Franklin

These new plans are Preferred Provider Organizations (PPO) plans, which means there is a network of physicians and hospitals who have agreed to see plan members. This affords members the security of knowing that network providers will see them when they need care.

During the Medicare Annual Enrollment Period, which runs from November 15 through December 31, Medicare beneficiaries in these counties can enroll for coverage that includes services not routinely offered by Original Medicare, including:

— Vision

— Hearing

— Dental

— Health Club Membership

Medicare beneficiaries can take advantage of these benefits for no additional monthly plan premium.

“Given the current economic situation, Medicare eligibles and their families are understandably concerned about getting the most value for their dollar,” said David Lambert, vice president. “The Medicare Advantage plans offered by Coventry Health Care/Southern Health Services offer a way to get coverage and service beyond what is offered by Original Medicare.”

“Our priorities are to help Medicare eligible beneficiaries be healthy, save money and be independent,” he added.

Individuals wishing to learn more can call 1-877-981-8160 (TTY/TDD 1-888-788-4010) to schedule a home visit by a plan representative, or to request an information packet. Additional information can also be found at www.medicare3things.com/VA.

Coventry Health Care/Southern Health Services is also working with licensed insurance agents and brokers statewide to provide information to their clients.

“Our agents and brokers must pass a rigorous examination on Medicare and on our products before being allowed to promote our plans to beneficiaries,” noted Lambert. “We want to be sure that Medicare beneficiaries get the information they want and need to help them make the right choice.”

Southern Health Services is a wholly owned subsidiary of Coventry Health Care, a diversified national managed healthcare company based in Bethesda, Maryland, operating health plans, insurance companies, network rental and workers’ compensation services companies. Through its Commercial Business, Individual Consumer & Government Business, and Specialty Business divisions, Coventry provides a full range of risk and fee-based managed care products and services to a broad cross section of individuals, employer and government-funded groups, government agencies, and other insurance carriers and administrators.




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