New Online Social Network, BeWell, Connects Consumers to Top Health Professionals

December 3, 2008

NEW YORK, Dec. 3 /PRNewswire/ — The World Wide Web became a little
healthier today with the launch of BeWell, the first-ever expert-guided online
community centered on credible health content and dialogue. Developed by a
group of the country’s leading health professionals, BeWell is designed to
support and guide healthy conversations online and supply individuals with
access to top health and wellness experts.

“These are the experts to whom we, as doctors, would turn for advice,”
said Dr. Nancy Snyderman, chief medical editor at NBC News, co-founder and
editor-in-chief of BeWell. “BeWell.com is a great resource for consumers
because it offers a variety of tools to help people not only improve their
health knowledge, but also share their stories and concerns. Access to this
valuable resource will help individuals communicate more effectively with
their healthcare provider and better understand health conditions important to

“There is an overwhelming amount of medical and health information online,
but an absence of guidance in how to interpret it,” said Dr. Susan Love,
surgeon, author of the best selling “Dr. Susan Love’s Breast Book” and BeWell
co-founder. “BeWell will foster a sense of community among its members while
elevating the level of medical discussion by providing an accessible, valuable
and trustworthy voice to guide the conversation.”

The experts were selected by Drs. Snyderman and Love for their reputations
as leaders in their fields, as well as their ability to translate complex
medical information clearly to consumers. According to Elizabeth Browning,
chief executive officer of health media company LLuminari, which is launching
BeWell, the experts have worked together over the past eight years as members
of the LLuminari Expert Network to enlighten consumers and inspire them to
live healthier lives. “Now consumers can continue to follow conversations with
their favorite experts anytime at BeWell,” said Browning.

    BeWell features health resources such as:
    -- Access to trusted, well-known health experts who can clearly
       communicate engaging information and analysis on breaking healthcare
       news, trends and issues.
    -- Customized personal spaces to interact with friends, post news, join
       book clubs, save relevant articles on health, and display pictures and
    -- Moderated forums to discuss health-related issues important to members.

According to the Pew Internet Project in 2008, 75 percent to 80 percent of
Internet users have looked online for health information; however, 60 percent
of Internet users acknowledge that online health information can be inaccurate
and based on misinformation or propaganda. The mission of BeWell is to ensure
that consumers have a safe, communal place to manage their health, develop a
network of friends who share similar challenges, receive guidance, and
participate in healthy debates that explore more than one side of an issue.
The experts also plan to leverage their knowledge to launch high-profile
integrated education initiatives to redefine the way individuals learn how to
live longer, healthier lives and lower healthcare costs.

About BeWell

BeWell was launched by LLuminari, Inc., a health media company founded by
its chief executive officer, Elizabeth Browning, along with Dr. Nancy
and Dr. Susan Love, in 2000. The Company produces content and
programming through a prestigious network of health experts for consumer Web
sites, magazines, conferences, and corporate initiatives. LLuminari has
offices in Wilmington, Del., and New York. BeWell can be found on the Internet
at http://www.BeWell.com.

The experts include: Dr. Robert Abel, Jr., ophthalmologist and author;

Byllye Avery, activist and founder of the Black Women’s Health Imperative; Dr.

Alice Domar, executive director of the Domar Center for Mind/Body Health and
assistant professor at Harvard Medical School; Dr. Christina Economos,
assistant professor and chair in childhood nutrition at Tufts University; Dr.

Laura Jana, pediatrician and co-founder of the Dr. Spock Company; Dr. Marianne
, founder and director of the Partnership for Gender-Specific Medicine;

Loretta LaRoche, stress management and humor expert; Dr. M. Ellen Mahoney,
breast surgeon and former clinical faculty at Stanford University; Dr. JoAnn
, chief of the division of preventive medicine at Brigham and Women’s
Hospital; Dr. Saralyn Mark, endocrinologist, geriatrician, and first senior
medical advisor, Office of Women’s Health; Dr. Merville Marshall,
endocrinologist and founder of the Endocrine Institute; Dr. David Nash,
internist, professor and chairman of the Department of Health Policy at Thomas
Jefferson University
; Dr. Miriam Nelson, director of the John Hancock Center
for Physical Activity and Nutrition at Tufts University; Dr. Michael Peterson,
professor and director of the Graduate Health Promotion Program at the
University of Delaware; Dr. Hope Ricciotti, associate professor of obstetrics
and gynecology at Harvard Medical School; Dr. Darshak Sanghavi, chief of
pediatric cardiology at the University of Massachusetts Medical School; Dr.
Pepper Schwartz, relationship expert and professor of sociology at the
University of Washington; Jeri Sedlar, author and delegate to the White House
Conference on Aging; Dr. Janet Taylor, clinical instructor of psychiatry at
the Columbia University-Harlem Hospital Center; and Dr. Susan Troyan, breast
cancer surgeon at Beth Israel Medical Center and instructor at Harvard Medical
. Additional experts from other disciplines will be added as the site

SOURCE LLuminari, Inc.

Source: newswire

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