New Online Social Network, BeWell, Connects Consumers to Top Health Professionals
healthier today with the launch of BeWell, the first-ever expert-guided online
community centered on credible health content and dialogue. Developed by a
group of the country’s leading health professionals, BeWell is designed to
support and guide healthy conversations online and supply individuals with
access to top health and wellness experts.
“These are the experts to whom we, as doctors, would turn for advice,”
editor-in-chief of BeWell. “BeWell.com is a great resource for consumers
because it offers a variety of tools to help people not only improve their
health knowledge, but also share their stories and concerns. Access to this
valuable resource will help individuals communicate more effectively with
their healthcare provider and better understand health conditions important to
“There is an overwhelming amount of medical and health information online,
but an absence of guidance in how to interpret it,” said Dr.
surgeon, author of the best selling “Dr.
co-founder. “BeWell will foster a sense of community among its members while
elevating the level of medical discussion by providing an accessible, valuable
and trustworthy voice to guide the conversation.”
The experts were selected by Drs. Snyderman and Love for their reputations
as leaders in their fields, as well as their ability to translate complex
medical information clearly to consumers. According to
chief executive officer of health media company LLuminari, which is launching
BeWell, the experts have worked together over the past eight years as members
of the LLuminari Expert Network to enlighten consumers and inspire them to
live healthier lives. “Now consumers can continue to follow conversations with
their favorite experts anytime at BeWell,” said Browning.
BeWell features health resources such as: -- Access to trusted, well-known health experts who can clearly communicate engaging information and analysis on breaking healthcare news, trends and issues. -- Customized personal spaces to interact with friends, post news, join book clubs, save relevant articles on health, and display pictures and calendars. -- Moderated forums to discuss health-related issues important to members.
According to the Pew Internet Project in 2008, 75 percent to 80 percent of
Internet users have looked online for health information; however, 60 percent
of Internet users acknowledge that online health information can be inaccurate
and based on misinformation or propaganda. The mission of BeWell is to ensure
that consumers have a safe, communal place to manage their health, develop a
network of friends who share similar challenges, receive guidance, and
participate in healthy debates that explore more than one side of an issue.
The experts also plan to leverage their knowledge to launch high-profile
integrated education initiatives to redefine the way individuals learn how to
live longer, healthier lives and lower healthcare costs.
BeWell was launched by LLuminari, Inc., a health media company founded by
its chief executive officer,
programming through a prestigious network of health experts for consumer Web
sites, magazines, conferences, and corporate initiatives. LLuminari has
The experts include: Dr.
assistant professor at
assistant professor and chair in childhood nutrition at
breast surgeon and former clinical faculty at
medical advisor, Office of Women’s Health; Dr.
endocrinologist and founder of the Endocrine Institute; Dr.
internist, professor and chairman of the Department of Health Policy at
for Physical Activity and Nutrition at
professor and director of the Graduate Health Promotion Program at the
and gynecology at
pediatric cardiology at the
Pepper Schwartz, relationship expert and professor of sociology at the
Conference on Aging; Dr.
cancer surgeon at Beth Israel Medical Center and instructor at
SOURCE LLuminari, Inc.