Kari Boiler Named President of Bugaboo Americas

AMSTERDAM, The Netherlands, and LOS ANGELES, Dec. 3 /PRNewswire/ –
Bugaboo International has appointed Kari Boiler as the President of Bugaboo
Americas. Boiler has been the marketing director of Bugaboo North America for
the past 5 years. “Kari Boiler has the Bugaboo DNA and she is not only a
strong leader but a great team player with the vision that Bugaboo Americas
needs in the coming years,” says Arjan Muis, CEO of Bugaboo International.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081203/LAW067)

Boiler started up Bugaboo in North America in 2002 with 15 strollers in
her garage on the West Coast. She helped building the iconic brand in the
United States as the marketing director. As a valuable member of the
management team she developed great leadership qualities and broadened her
business experience.

She will focus on strengthening Bugaboo’s relationship with retailers in
the US, expand the business in Canada and Mexico, and further build the brand
in the region.

10 years in 2009

“We have a highly motivated team that will continue to build relationships
with retailers, consumers and other stakeholders. Bugaboo develops durable,
high quality and multifunctional strollers that bring great value to modern
parents. I am confident that our brand — existing 10 years in 2009 — will
continue to be parents’ number one choice for years to come. I am dedicated to
the brand with the mission to foster continued growth and build on our already
strong momentum especially considering these economically challenging times,”
says Boiler.

In spring 2009 the headquarters of Bugaboo Americas will move from New
York to Los Angeles. As a consequence, the complete management team for the US
will work under one roof. Regional sales office will remain in New York and
Canada.

Prior to joining Bugaboo, Boiler worked as account director for brands
like Nike, Audi and Coca Cola at Wieden + Kennedy in Portland, Oregon and in
Amsterdam, The Netherlands. She has a major in journalism from the University
of Oregon.

Bugaboo International

Bugaboo International is a Dutch design company that develops and produces
mobility products. Bugaboo is known for its innovative and breakthrough
mobility stroller designs. Bugaboo began in 1999, but grew rapidly within the
next ten years into a global player. Bugaboo products are available in 50
countries. Bugaboo International employs 800 people globally.

SOURCE Bugaboo International