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A. Lassonde Re-Formulates their Award Winning Fruit Juice with Omega-3 from fish Oil

Posted on: Thursday, 18 December 2008, 07:00 CST

Consumers Demand Omega-3 EPA/DHA from Fish Oil

HALIFAX, Dec. 18 /PRNewswire/ - Ocean Nutrition Canada Limited (ONC), supplier of MEG-3(R) brand Omega-3 EPA/DHA from fish oil to the food and dietary supplement industries, is pleased to announce that A. Lassonde has re-launched their Oasis Health Break Strawberry and Kiwi Fruit Juice Cocktail to include the MEG-3(R) Omega-3 EPA/DHA healthy ingredient from fish oil.

This is the fourth Oasis juice to be fortified with the MEG-3(R) Omega-3 EPA/DHA ingredient. The others are the Oasis Blueberry-Concord Grape Juice with Omega-3, Oasis Orange Juice, and Fruit Fusion single serve.

The Oasis Health Break Strawberry and Kiwi Omega-3 Fruit juice has won many awards, including three major awards at the Canadian Grand Prix New Product Awards organized by the Canadian Council for Grocery Distributors (CCGD) for Best New Beverage, Healthy Innovation New Product Award/Special Best Innovation Award for health products, as well as Special All Canadian Best New Product Award.

The inclusion of Omega-3 EPA/DHA from fish oil provides many health benefits for consumers and has been scientifically linked to improving heart health, brain health, normal growth and development and overall health and well-being.

"We are very excited that Lassonde has added our MEG-3(R) ingredient to an additional juice product." Lori Covert, Vice President of Marketing & Communications at ONC continued "The fact that Lassonde has taken the initiative to include a fish source of Omega-3 EPA/DHA in yet another product is very positive. We believe that, as more and more consumers are educated on the health benefits of both EPA and DHA, many other food and beverage companies will switch from plant sourced Omega-3 (ALA) to fish sourced Omega-3 (EPA/DHA) in order to meet their nutritional commitments to their consumers."

Caroline Croteau, Brand Manager at A. Lassonde said "We recognize the value of Omega-3 from fish oil and are committed to providing nutritional value to our consumers. We are dedicated to listening to our consumers and their needs. This is a great tasting, award winning juice that also provides great nutritional value."

About Ocean Nutrition Canada Limited (ONC):

Ocean Nutrition Canada is a privately held company, whose major shareholder is Clearwater Fine Foods Incorporated. Clearwater Fine Foods Incorporated is a diversified holding/investment company whose significant holdings include a controlling interest in Clearwater Seafood's Limited Partnership, the world's largest integrated shellfish harvester and processor.

ONC is in the business of researching, manufacturing, and marketing Omega-3 based ingredients that improve human health. Ocean Nutrition Canada has a broad customer base, which includes multi-national companies in both the dietary supplement and food categories. By 2007, the MEG-3(R) EPA/DHA ingredient was included in 30 billion supplement servings and 11 billion food servings worldwide. For more information visit www.ocean-nutrition.com, and for more information on the health benefits of MEG-3(R) ingredients please visit www.meg-3.com.

About A. Lassonde Inc.

A. Lassonde Inc. is a Canadian leader in the development, manufacture, and marketing of fruit and vegetable juices and drinks. The company's production facilities include plants in Quebec; in Ontario; in Alberta; and in Nova Scotia. Founded in 1918 in Rougemont, Quebec, A. Lassonde Inc. is recognized for its daring, its know-how, the modernity of its plants, the effectiveness of its packaging, and the quality of its products. The company, over the years a recipient of many awards of excellence at the Canadian Grand Prix New Product Awards, also annually maintains its HACCP certification, a recognized international standard of quality.

SOURCE Ocean Nutrition Canada Ltd.

Source: PR Newswire

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