Procter & Gamble and Population Services International Responding to Cholera Outbreak in Zimbabwe by Providing 10 Million Liters of Safe Drinking Water
P&G to provide a total of
Developed by P&G, PURTM Purifier of Water is a powdered water clarification and disinfectant technology that comes in small, easy-to-use packets. Using some of the same ingredients as municipal water systems, the PUR water purification packets remove pollutants and cysts, as well as kill viruses and bacteria, including the bacteria that cause cholera.
PSI has the staff, infrastructure and resources to distribute the PUR packets provided by partner non-governmental organization, AmeriCares. The packets will be distributed for free to those living in areas with high cholera outbreaks in and around
“P&G is grateful for the work of our safe drinking water partners, PSI and AmeriCares, during this holiday season to make PUR available to the people of
The Children’s Safe Drinking Water (CSDW) program is a signature program of P&G’s Live, Learn and ThriveTM global cause, which reached more than 60 million children in need around the world just last year. P&G launched CSDW in 2003 and since then has worked with partners to provide more than 1.3 billion liters of clean drinking water to people in over 40 countries. PSI is a critical partner in these efforts and provides PUR in 10 countries. In 2008, PSI received commendation from the Congolese government for providing PUR to save lives during a cholera outbreak in the
About Procter & Gamble
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including PUR(R), Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), Braun(R) and Fusion(R). The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. In these countries and beyond, P&G is committed to improving lives for children in need, ages 0-13, through its global corporate cause, Live, Learn and Thrive. Please visit www.pg.com for the latest news and in-depth information about P&G, its brands, and Live, Learn and Thrive.
About Population Services International
PSI is a
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