December 23, 2008

Coca-Cola Gets Warned By FDA

The U.S. Food and Drug Administration said that Coca-Cola Co's claims that its Diet Coke Plus include a variety of vitamins and minerals, does not meet the agency's standards.

"The FDA does not consider it appropriate to fortify snack foods such as carbonated beverages," the agency said in a December 10 letter to the beverage giant released on Tuesday.

The letter also said that the label on the product does not include the additional amounts of nutrients included in the "plus" products as the agency requires.

Coca-Cola representatives defended the product's claim.

"This does not involve any health or safety issues, and we believe the label on Diet Coke Plus complies with FDA's policies and regulations," company spokesman Scott Williamson told Reuters.

"A good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium," is the way Coca-Cola has marketed Diet Coke Plus.  This was launched in the United States in April of 2007.

This product is apart of the Diet Coke line of Coca-Cola, a calorie-free alternative to regular Coca-Cola beverages.

The FDA has given the company 15 days to outline plans to correct the violation, and Williamson said a reply to the FDA letter would be sent in early January.

Dozens of similar warning letters are issued each year, and most are resolved without further issues.  However, the agency is able to take stronger action if necessary, which includes levying fines and seizing products.


On the Net: