Sandwich Maker Gears up to Celebrate America’s Favorite Sandwich

December 23, 2008

COLUMBUS, Ohio, Dec. 23 /PRNewswire/ — Charley’s Grilled Subs, known for
its made-to-order, grilled subs, is pleased to announce its celebration of
National Philly CheeseSteak Month, beginning January 1, 2009, at all of its
370 locations worldwide. The campaign will be launched to support awareness of
this favored comfort food, while also promoting the health benefits of eating
lean meat and vegetables. The company will also donate a portion of each
sandwich sold during the month of January (up to $10,000) to support the
National Kidney Foundation.

Charley’s Grilled Subs has made the decision to partner with the National
Kidney Foundation because of their dedicated efforts to prevent kidney and
urinary tract diseases, improving the availability of all organs for
transplantation. “Over the summer we were all moved to witness such an act of
faith and kindness by Charley’s franchisee, Marcus Gilbert, who donated his
kidney to save the life of an employee,” shares James Pa, Senior Director of
Marketing for Charley’s. “Although every enterprise has fiscal
responsibility, we must remember that the heartbeat of a business is always
its people. Partnering with the National Kidney Foundation was a simple
extension of Charley’s commitment to ‘strengthening our neighbors.’”

Many studies point to the health benefits of consuming lean meat and
vegetables as part of a healthy, “better for you” diet. Charley’s signature
Philly CheeseSteak and Philly Chicken subs remain a healthier alternative to
similar sandwiches made by competitors. With the option of low or zero
calorie condiments, Charley’s grilled subs are prepared with ingredients that
fall into four out of the six major food groups, providing protein (meat),
vegetables, dairy (cheese) and carbohydrates (bread).

Founded over 20 years ago, Charley’s Grilled Subs continues to build upon
its loyal customers who equate the Charley’s brand with high quality, great
taste and consistently attentive service. Voted Best Sub Sandwich in Columbus,
Pittsburgh and Knoxville, Charley’s Grilled Subs stands apart from the
competition because the hot subs are grilled fresh, right in front of the
customer. Charley’s mix of real dairy cheeses, freshly sliced vegetables and
100 percent USDA choice steak serves as the foundation for a great sandwich.
Made fresh when ordered, the subs are cooked on a flat top grill. And,
Charley’s process leaves out the following: microwaves, heating lamps and
pre-packaged cold cuts. When prepared correctly a Charley’s Grilled Sub is a
nutritious meal that can fit within the dietary guidelines of almost anyone.

About Charley’s Grilled Subs

Charley’s Grilled Subs, headquartered in Columbus, Ohio, has more than 370
locations worldwide in 39 states and 11 countries. Founded in 1986, Charley’s
Grilled Subs is best known for its made-to-order, signature Philly CheeseSteak
and other steak, chicken and deli subs, gourmet fries and freshly squeezed
lemonade. More than 90 percent of Charley’s Grilled Subs restaurants are
independently owned and operated by local franchisees. The restaurant chain
has been recognized at the top of more than ten national lists for successful
franchising, entrepreneurship and management in its 22 years of business. For
more information, visit www.Charleys.com.

About the National Kidney Foundation

The National Kidney Foundation is dedicated to preventing and treating
kidney and urinary tract diseases, improving the health and well being of
individuals and families affected by these diseases and increasing
availability of all organs for transplantation. To learn more about kidney
disease, risk factors and organ donation contact the National Kidney
Foundation at www.kidney.org or (800)622-9010.

SOURCE Charley’s Grilled Subs

Source: newswire

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