December 28, 2008
Drinking dangers recognized, but ignored
Many young people recognize the danger of binge drinking, but few view them as more than short-term problems, British researchers said.
Isabelle Szmigin of the University of Birmingham, England, commenting on recent research on binge drinking, said that although many young people acknowledge the damage that
drinking too much can do to their health -- and the associated risks of physical and sexual assault -- few view these as more than short-term problems.
Representations of binge drinking as a source of entertainment, coupled with pervasive coverage of drunken celebrities, have increased the social acceptance of binge drinking, the report said. Advertising representing the
coolness of excessive drinking, along with the increasing use of Internet based social networking sites that are used to share images of drunken nights out, also enable young drinkers to see a link between alcohol and
having fun, Griffin said.