December 31, 2008

Kraft expands low-calorie food lines

Kraft Foods Inc. plans to roll out low-calorie snack foods and sandwiches to cash in on the health and wellness trend, the Northfield, Ill., company said.

New items include Oreo Cakesters snack cakes, with mini versions packaged in 100-calorie servings, the food and beverage giant said.

Kraft's South Beach Living brand will get fiber boasting granola bars and chocolate-dipped cookies in 100-calorie count packages.

Sugar-free Jell-O gelatin with antioxidants will have 10 calories per serving, while Jell-O Sugar Free Pudding -- in cinnamon roll and Boston cream pie flavors -- will register at 60 calories per serving, the company said.

The Oscar Mayer Deli Creations hot sandwich kit line will increase the number of flatbread varieties to eight from three, by adding chicken and bacon ranch, Buffalo-style ranch chicken, steakhouse garlic beef, basil parmesan chicken and fiesta chicken quesadilla next month.

The calorie count for each will come in at under 350, the Chicago Sun-Times reported.

The low-cal line, which started with subs in 2007, is on track to hit $100 million in sales, the company said.

The company is targeting women who are busy and on the go and with New Year's resolutions to lose weight, spokeswoman Sydney Lindner said.