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It's Cold Outside! Warm Up in Select Downtown Boston Heated Bus Shelters Courtesy of TYLENOL(r) Warming Liquids

Posted on: Monday, 26 January 2009, 10:51 CST

BOSTON, Jan. 26 /PRNewswire/ -- The makers of TYLENOL(r) Warming Liquids have set out to warm up chilly Boston bus riders by heating ten bus shelters in the downtown area. The shelters, which will be heated until March 8, can be found at the following locations:

• 666 Boylston Street @ Library

• 510 Boylston Square @ Clarendon Street

• 333 Massachusetts Avenue @ Huntingdon

• 139 Saint James Avenue @ Dartmouth Street

• 245 Summer Street @ South Station

• 733 Tremont Street @ Worcester Square

• Long Wharf @ Aquarium

• 36 Temple Street @ DT Crossing

• 171 Ipswich Street @ Lansdowne Street

• 200 Massachusetts Avenue @ Clearway Street

Experiential marketing, such as heated bus shelters, has become an increasingly popular means of connecting with consumers and providing them with a relevant sensation instead of just a message. Just last month, the makers of TYLENOL(r) Warming Liquids helped heat up Bostonians with a fleet of "Warming Taxis", which offered free rides over a seven-day period.

TYLENOL(r) Warming Liquids relieve painful cold symptoms and provide a gentle, warming sensation -- so you not only feel warmer, you feel better. They are available in three formulations, all in a honey-lemon flavor: TYLENOL(r) Warming Cough & Sore Throat Nighttime, TYLENOL(r) Warming Cold Multi-Symptom Nighttime, and TYLENOL(r) Warming Cough & Severe Congestion Daytime. Use only as directed.

For more information, visit www.tylenol.com, or call the TYLENOL(r) consumer hotline at 1-877-TYLENOL (English) or 1-888-466-8746 (Spanish).

McNeil Consumer Healthcare Division of McNEIL-PPC, Inc. markets a broad range of well-known and trusted over-the-counter (OTC) products around the globe. McNeil Consumer Healthcare is most widely recognized for the complete line of TYLENOL(r) (acetaminophen) products, the leading pain reliever brand in the adult and pediatric categories. The TYLENOL(r) product line consists of hundreds of products across a variety of pain categories including: arthritis pain, pain with accompanying sleeplessness and pain with cough, colds and allergies. Other McNeil Consumer Healthcare brands include BENADRYL(r) allergy medicines; IMODIUM(r) A-D anti-diarrheal; MOTRIN(r) IB; PediaCare(r) upper respiratory medicines for children; ROLAIDS(r) antacid products; ST. JOSEPH(r) Adult Regimen Aspirin; SUDAFED(r) and SUDAFED PE(r) nasal decongestants; and ZYRTEC(r) over-the-counter antihistamines for adults and children.

SOURCE McNEIL-PPC, Inc.

Source: PR Newswire

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