60 Minutes Blunder: News Report on Resveratrol Overlooks Longevinex(R) Which Activates More Longevity Genes than Resveratrol Red Wine Molecule or Calorie Restricted Diet

January 31, 2009

SAN DIMAS, Calif., Jan. 31 /PRNewswire/ — In a recent episode of 60 Minutes, newsman Morley Safer was mistakenly led by researchers to believe the only current way to add more healthy years to one’s lifespan is to drink impossible amounts of red wine (1000 bottles a day) or wait for a drug company to invent a magic pill based on resveratrol, a substance found in the skin of grapes and concentrated in red wine. What 60 Minutes viewers weren’t told was that Longevinex(R), a leading dietary supplement already on the market, now provides such benefits to consumers, as proven in a recent gene array study, according to its spokesman, Bill Sardi.

“The French are drinking 3 to 5 glasses of dark, aged, red wine per day and living longer and healthier than populations in other developed nations,” says Sardi. The French have far more centenarians per capita than any other country, a testament to the healthy properties of red wine. The new and more economical option to red wine is to consume pills that provide concentrated red wine molecules, like resveratrol, quercetin and ferulic acid, says Sardi. While there has been considerable attention given to one red wine molecule, resveratrol, a recent study shows an array of natural molecules produces a more profound genomic effect than plain resveratrol.

In a head-to-head comparison, a unique patent-applied-for matrix of molecules (resveratrol, quercetin, IP6 rice bran) as provided in Longevinex(R) activated 9-fold more longevity genes (1711) than plain resveratrol (225 genes) or a calorie restricted diet (198 genes) at a dose of resveratrol 17-320 times lower than prior studies.

Researchers interviewed on 60 MINUTES failed to mention a study published last September in Experimental Gerontology which showed that Longevinex(R) rapidly mimicked the genomic effect of calorie restriction in laboratory mice, an effect that otherwise takes life-long food deprivation to produce. [Experimental Gerontology 2008 Sept; 43(9):859-66] The public was deprived of hearing about a major breakthrough in longevity science.

Studies show the healthy range of wine consumption is 3-5 glasses a day. Sardi says the point of a well designed red wine pill is to provide about the same quantity of mineral-controlling molecules provided in 3-5 glasses of red wine, or about 180-300 mg, without the alcohol, sugar, calories and sulfite preservatives, at a cost that ~5-6 times less than wine. A $6 bottle of wine would cost ~3-5 a day to provide health benefits. The cost of Longevinex(R), a red wine pill designed to provide the equivalent amount of molecules found in 3-5 glasses of wine, is less than $1 per day.

Researchers interviewed on 60 Minutes also failed to mention that mega-dose (360 mg and 1565 mg human equivalent) resveratrol shortened the lives of laboratory mice in a study published in August of 2008. [Cell Metabolism 2008 August; 8(2):157-68] “Lower doses and multiple molecules, as provided in Longevinex(R), work better and are safer, as attested by red wine drinkers,” says Sardi.

Morley Safer, reporter for CBS’ 60 MINUTES, ended his report by asking: “When do WE get this pill?” The best answer, short of conducting 99-year human studies, is to consume the same amount of red wine molecules as the French, about 180-300 milligrams per day, “which is what Longevinex(R) provides,” says Sardi.

The genomic study comparing a calorie restricted diet, plain resveratrol and Longevinex(R) can be viewed online at www.longevinex.com

    Country        Centenarian     Total    Centenarians  Wine intake Caloric
                   population    population  per million  /liters per intake
                                             population      annum

    France        20,000(2008)   65 million    307.6        55.8       3653
    Japan         36,000(2008)  127 million    283.4         1.9       2760
    United States 55,000(2008)  305 million    180.3         8.7       3774
    England        9,330(2007)   58 million    160.8        18.9       3412

SOURCE Longevinex

Source: newswire

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