Guys, Breathe Easy – New Survey Suggests Women May Expect Less This Valentine’s Day
“romantic”
it’s hard to justify spending
almost 50 percent of girls said they aren’t expecting much this
Day
leader in men’s grooming, partnered with dating and relationship expert
Spencer
INSTEAD OF: Expensive dinner on the town
WHY DON’T YOU: Tailgate for breakfast.
this year, providing an additional nine hours of free time to impress your
lady love. Start her day with a surprise of pancakes — heart shaped if you’d
like — and her favorite non-fat, no-foam latte. Or, add a surprise by moving
the coffee maker and toaster into the bedroom so she can watch and smell her
breakfast being made.
INSTEAD OF: Red roses (worse yet, delivered to her office) costing upwards
of
WHY DON’T YOU: Have something ELSE delivered. Roses and carnations are no
good. Think of something unique and unexpected like peonies or hibiscus –
large, bold, tropical flowers of the same color are your best bet. Or, call a
local grocery store and request a special delivery of your girlfriend’s
favorite treats. Think childhood favorites such as sugar cookies, orange soda
and candy.
INSTEAD OF: Heart-shaped box of chocolates
WHY DON’T YOU: Become as irresistible as chocolate. A box of chocolates is
boring, but chocolate itself is still irresistible. In fact, one survey found
that 70 percent of women around the globe ranked chocolate as more
irresistible than shopping, jewelry or even sex(2). Find new ways to indulge
your girl’s love of chocolate: pick up some salted caramel chocolates (the hot
new trend in sweets) from your local chocolaterie and wear AXE Dark
Temptation, the new chocolate-inspired fragrance, for dessert. You’ll satisfy
her appetite and her desire!
INSTEAD OF: Fancy (and often stuffy) five-star restaurant
WHY DON’T YOU: Go somewhere unexpected. One study showed that women
transfer the feelings they have about a room to their feelings about the
people they are with. Take her to a stuffy restaurant and she’ll think you’re
stuffy. Instead, try a local tapas joint or an Indian restaurant. Picking an
ethnic food will make you seem daring and adventurous. Tapas are great because
of the smaller plate sizes, which are usually cheaper than full entrees. Or,
add an aspect to the date that jumpstarts her heart rate, like a scary movie,
and she’ll relate the butterfly feelings to you.
INSTEAD OF: Jewelry
WHY DON’T YOU: Add something personal. Sixty-two percent of girls said
they’re expecting their boyfriends to spend less than
Day
personal touch for 20 bucks or less, such as the newly-released DVD she’s
wanted to see or the best-selling book you heard her talking about. She’ll be
thrilled with her gift and you’ll get bonus points for remembering.
INTERVIEW OPPORTUNITIES
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ABOUT
relationships, celebrities and lifestyles for Glamour, Maxim, Real Simple,
Match.com, Cosmopolitan,
Angeleno, Redbook, Women’s Health, Prevention, the New York Post, and MSN.com
among other publications. Amy was most recently a radio host on Sirius
satellite’s Maxim108, for Sex Files, a weekly live call-in advice show about
love, sex and relationships. Prior to hosting, she held the post of resident
relationship expert on the Maxim channel, and appeared weekly on The Covino &
FOR MORE INFORMATION
Visit http://www.axedarktemptation.com. AXE Dark Temptation bodyspray and
shower gel is the newest way AXE gives guys an edge in the mating game.
Available at most food, drug and mass retail outlets for a suggested retail
price of
ABOUT AXE
AXE, a leader in men’s grooming, is an iconic personal care brand around
the world that helps guys look, smell and feel their best. The Unilever-
manufactured brand is available in a line of deodorant bodysprays, deodorant
and anti-perspirant sticks, shower gels and hair care products. Axe is the No.
1 male Anti-Perspirant Deodorant brand in the U.S. The shower gel, launched in
2005, reached No. 1 status five months after hitting shelves.
The brand’s mission is to help guys get the girl with grooming products
that reflect individual personality and lifestyle. For more information, visit
http://www.theaxeeffect.com.
ABOUT UNILEVER
Unilever’s mission is to add vitality to life. We meet everyday needs for
nutrition, hygiene and personal care with brands that help people feel good,
look good and get more out of life. Each day, around the world, consumers make
160 million decisions to purchase Unilever products.
In
Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove
personal care products, Hellmann’s, Klondike, Knorr, Lipton, Popsicle,
Promise, Q-Tips, Skippy, Slim-Fast, Suave, Sunsilk and Vaseline. All of the
preceding brand names are registered trademarks of the Unilever Group of
Companies. Dedicated to serving consumers and the communities where we live,
work and play, Unilever employs more than 14,000 people in both
States
more information, visit http://www.unileverusa.com.
Contact: Emily Zielinski
Edelman
312-233-1293
emily.zielinski@edelman.com
(1) Survey of 1,009 U.S. women ages 18 - 34 conducted in January 2009 by
Impulse Research Corporation
(2) Online Survey of 3,571 women ages 18 - 35 in 13 countries conducted in
November 2007 by DatosClaros Research Opinion
SOURCE Unilever