Dr Pepper Snapple Group Product ‘Goes Pink’ in Support of Susan G. Komen for the Cure(R)
Charity to Receive Portion of Proceeds from 40 Million Bottles Featuring Signature Pink Caps
“Our partnership with Dr Pepper Snapple Group offers an easy and refreshing way for consumers to join us in our mission to end breast cancer forever,” said
By purchasing a 20-ounce or 2-liter bottle of a Dr Pepper Snapple Group product with a pink closure, consumers will generate a donation to Komen. From now through the end of March, the pink cap will appear on more than 40 million bottles of the company’s diet brands including Diet Dr Pepper, Diet 7UP, Diet Cherry 7UP, Diet A&W, Diet Sunkist Soda, Diet Rite, Diet Canada Dry Ginger Ale, Diet RC, Diet Squirt and Diet Big Red.
“We are thrilled to give our consumers another way to give back to their community and help win the fight against breast cancer. Caring is at the heart of our business,” said
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc., (NYSE: DPS) is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout
SOURCE Dr Pepper Snapple Group, Inc.