February 12, 2009
CDC: Kids have cigarette brand preferences
U.S. researchers suggest that exposure to tobacco advertising and promotional activities plays a role in influencing youth to start smoking.
The Centers for Disease Control and Prevention's Mortality and Morbidity Weekly Report said that researchers found the three most heavily advertised brands -- Marlboro, Newport and Camel -- continue to be the preferred brand of cigarettes smoked by middle and high school student smokers.
The use of Camel was higher for middle school males -- 12 percent -- than middle school females -- 4 percent.
The report also found that black middle- and high-school students -- 60 percent and 79 percent, respectively -- preferred Newport, a menthol cigarette that is strategically marketed to black communities, the study said.