CDC: Kids have cigarette brand preferences

February 12, 2009

U.S. researchers suggest that exposure to tobacco advertising and promotional activities plays a role in influencing youth to start smoking.

The Centers for Disease Control and Prevention’s Mortality and Morbidity Weekly Report said that researchers found the three most heavily advertised brands — Marlboro, Newport and Camel — continue to be the preferred brand of cigarettes smoked by middle and high school student smokers.

The study found 78 percent of middle-school students and 87 percent of high-school students prefer to smoke these three brands. The report found a considerable difference in brand preference among students by gender and ethnicity. Marlboro is the preferred brand for middle and high school females — 50 percent and 54 percent, respectively — compared to males –38 percent and 50 percent, respectively.

The use of Camel was higher for middle school males — 12 percent — than middle school females — 4 percent.

The report also found that black middle- and high-school students — 60 percent and 79 percent, respectively — preferred Newport, a menthol cigarette that is strategically marketed to black communities, the study said.

Source: upi

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