A father of two daughters with multiple food and environmental allergies wanted to do something that would make life easier for individuals and families experiencing issues similar to the ones his family faces on a daily basis.
His need for a one-stop shop that would carry all of his daughters’ specialty products prompted him to open Free From Market (www.freefrommarket.com) in
“We would spend every Saturday going to four or five stores to get what we needed for the week and we’d still have to order online,” says
“Unless a manufacturer affirmatively prints every ingredient in plain language on their food, cleaner, supplement or cosmetic label, you are unlikely to find it here,” explains DeRousse, “because, whether it is a food, health and beauty product or a cleaner, it all ends up in the bloodstream.” The store itself is a gluten and peanut free facility. Missing or minimized are artificial sweeteners, genetically modified foods, and product labels bearing the words “may contain.” Says DeRousse, “Our policy requires full disclosure on the label, so we cannot offer many high volume products found at health and gourmet food stores, which claim to be natural, but which may be dangerous for people with allergies and restricted diets. That’s fine, because I know that if people are anything like my kids, they will be much healthier for it.”
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SOURCE Free From Market