Health and Wellness Programs in a Tight Economy: Why They Are Critical and How to Make Them Effective
placing
system at further risk. With many Americans losing jobs, the number of
uninsured and underinsured is rising. Also, faced with tighter budgets and
escalating health care costs, even those with insurance are not compliant in
taking critical medications, like cholesterol-lowering statins or anti-
hypertensives. The results could be catastrophic situations, such as strokes
or heart attacks, which will increase a rapidly escalating health care cost
base.
“Fixing the ailing health care system will be a long and complex process,”
said
“However, in tough economic times, it’s important to focus on tactics that
have a positive impact on our nation’s health, such as wellness programs,
medication adherence and coordinated care to reduce redundancies.”
As a strategic partner in helping companies optimize their wellness
programs, Maritz has released a whitepaper for health insurance companies to
increase the effectiveness of wellness strategies by improving participation
and engagement among their members. From improving health risk assessment
participation to engaging members in comprehensive, next-generation health and
productivity incentive programs, Maritz’ approach goes beyond gift cards or
rewards points. The strategy leverages Maritz’ 75 years of experience engaging
and motivating people to jump-start and sustain long-term behavior commitment
that leads to healthier members, which in turn enables effective management of
health care costs.
Maritz’ whitepaper, “Health and Wellness Incentives: Motivating and
Sustaining Wellness Program Participation to Improve Health Outcomes,”
outlines how health insurers can use the right combination of incentives,
rewards, communications, interactions and reinforcement to improve the success
of their wellness programs. This approach, paired with Maritz’ whole-brained
philosophy to encourage participants to change their behavior, helps drive a
successful engagement strategy and improves health outcomes. The whitepaper is
available for free download at:
www.maritz.com/tlps/Health-and-Wellness-Incentives.aspx?source=hwwp0209.
About Maritz
helps companies achieve their full potential through understanding, enabling
and motivating employees, channel partners and customers. Maritz provides
market and customer research, communications, learning solutions, incentive
initiatives, meetings and event management, rewards and recognition, travel
management services and customer loyalty programs.
For more information, visit http://www.maritz.com or contact us at
1-877-4MARITZ.
SOURCE Maritz