Toys’R'Us and Babies’R'Us Launch In-Store Fundraising Campaign to Benefit Autism Speaks
Program Highlights “Ten Toys That Speak To Autism” and Provides Important Information on Early Warning Signs
“With so many children affected by autism, our partnership with Autism Speaks is especially meaningful for many of our customers, as well as our employees,” said
To increase public awareness about the disorder, Toys”R”Us, Inc. has partnered once again with the National Lekotek Center, an independent organization dedicated to children with disabilities, and Autism Speaks, to develop a special edition of the Toys”R”Us Toy Guide for Differently-Abled Kids that identifies “Ten Toys That Speak To Autism.” These items promote the development of language, creativity and social skills, and are toys that children with autism spectrum disorders can play with alongside their siblings and friends. Information about the toys is available in all stores nationwide.
In conjunction with the in-store fundraising campaign, the company has developed a dedicated microsite, www.Toysrus.com/AutismSpeaks, where visitors will find information about the “Ten Toys That Speak To Autism,” how to donate to the cause, history of the partnership and other information. New this year, the site will feature a portrait gallery of children with autism taken by photographer
“Toys”R”Us and Babies”R”Us are in a unique position to reach thousands of parents and caregivers each day to provide them with valuable information about autism screening and early warning signs,” said
Since the partnership began in 2007, the Toys”R”Us Children’s Fund, Toys”R”Us, Inc. and customer donations have combined to provide Autism Speaks with more than
Toys”R”Us, Inc. and the Toys”R”Us Children’s Fund also proudly serve as the national sponsor of the Autism Speaks Walk Now for Autism program, a series of more than 75 walk events in cities coast-to-coast. Toys”R”Us, Inc. employees nationwide are again joining in the effort by forming regional walk teams in their local communities. The complete schedule of Autism Speaks Walk Now for Autism events can be found at www.WalkNowforAutism.org.
All money raised in “R”Us stores, online through www.Toysrus.com/AutismSpeaks and through the Walk Now for Autism program will go directly to Autism Speaks to fund research and advocacy efforts. Earlier this month, the Toys”R”Us Children’s Fund launched the partnership by providing a
About Toys”R”Us, Inc.
Toys”R”Us, Inc. is the world’s leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,550 stores, including 846 Toys”R”Us and Babies”R”Us stores in the U.S., more than 700 international stores in 33 countries, which includes licensed and franchise stores, and through its Internet sites, Toysrus.com, Babiesrus.com, eToys.com and babyuniverse.com. The company also operates the parenting resource website, ePregnancy.com.
SOURCE Toys”R”Us, Inc.