Natural & Organic Coupon Site Offers Consumers Real-Time Savings Alerts
Mambo Sprouts enhances online coupon tool for multi-brand natural and organic products
The original online coupon section was so well received, the company decided to expand to make them more accessible. “Consumers picked up on our coupon pages and began using them almost immediately,” said Matthew Saline, CEO of Mambo Sprouts. “With such strong traffic patterns, it made sense to expand the site and increase functionality for our users.”
New features include coupon categories for easier browsing and recipes alongside many coupon promotions. Also new are social networking tools including an RSS feed and Facebook page. Likewise, consumers can receive alerts when new coupons are posted by following Mambo Sprouts on Twitter.
The new coupon section on the company’s website places Mambo Sprouts at the forefront as one of the first online resources to offer multiple brand coupons exclusively for natural and organic producers. Participating brands include Organic Valley, Method, Ethnic Gourmet and Odwalla, among other leading natural and organic producers.
Mambo Sprouts syndicated MamboTrack(TM) research shows that coupon use is up among natural and organic consumers. In a 2009 Outlook Survey, consumers requested more coupons to help them maintain their organic purchasing habits.
“Our research shows that consumers are still committed to buying healthy, natural products, but they’re looking for manufacturers and retailers to make that decision easier,” said Saline.
An earlier MamboTrack(TM) study, conducted in 2008, found that on average, natural and organic consumers used about six to nine coupons per week, spending about
ABOUT MAMBO SPROUTS: Mambo Sprouts Marketing is a full service health, natural and organic foods and products marketing and promotions company. Through their online, mail and in-store programs, Mambo Sprouts reaches over 2 million proven N&O shoppers quarterly. Mambo Sprouts is based in
SOURCE Mambo Sprouts Marketing