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Health Market Science to Present at Pharmaceutical Marketing Congress

Posted on: Wednesday, 6 July 2005, 15:00 CDT

Health Market Science, Inc., the leading provider of scientifically-engineered targeting, data integration, and advanced analytics solutions for the healthcare industry, announced today that it will be presenting at the Pharmaceutical Marketing Congress, taking place in Philadelphia on September 12-14, 2005.

As more and more biologics and injectable products are launched, pharmaceutical companies are struggling to effectively target physicians working in hospitals, clinics, and long term care facilities. Without the benefit of retail prescription data, many account-based sales forces use manual and unscientific methods to rank physicians and develop product messages. The resulting lack of visibility leads to decreases in selling productivity and effectiveness.

To counter these challenges, Matt Wallach, Chief Marketing Officer at Health Market Science, will be presenting innovative methods to dramatically improve selling effectiveness in a presentation titled "Improving Hospital-based Product Sales Through Improved Physician Targeting and Messaging." Health Market Science has become a pioneer in helping companies who sell hospital-based products to exceed their goals and will be sharing industry best practices at this event.

"Health Market Science is excited to be participating in the Pharmaceutical Marketing Congress," stated Matt Wallach, Chief Marketing Officer. "We have unique expertise in helping pharmaceutical and biotechnology companies dramatically improve their account-based selling effectiveness and are eager to share that knowledge with the industry."

Heej Ko, Program Director added, "Health Market Science is a great addition to this year's agenda. With the strong industry trends toward the launch and promotion of more hospital-based products, our delegates will benefit from learning best practices in this important area."

In addition to presenting, Health Market Science will also be exhibiting at the PMC. For more information, visit www.healthmarketscience.com/events or www.iirusa.com.

About Health Market Science

Health Market Science is the leading provider of scientifically-engineered targeting, data integration, and advanced analytics solutions for the healthcare industry. Our unique approach for developing innovative solutions is based on the combination of breakthrough technology, deep industry expertise, and pre-built master reference files.

Health Market Science has provided innovative solutions to over 100 healthcare organizations, including 17 of the world's top 20 pharmaceutical companies. Established in 1999, Health Market Science is a privately held company headquartered in King of Prussia, PA. For more information, visit www.healthmarketscience.com.

About the Pharmaceutical Marketing Congress (PMC)

The largest and most important event for pharmaceutical marketers, with $35 Billion worth of products coming off patent by 2005, greater generic competition, less-than-prolific pipelines, intensifying cost-containment pressures and other declining revenue drivers, the pharmaceutical industry has been growing steadily in spite of greater challenges (particularly from Regulatory) than ever before. PMC has been developed to provide a venue for pharmaceutical marketing executives to come together and address these issues as a community.

Marketing continues to play a key role in the future of the pharmaceutical industry, according to an impressive line-up of speakers at the 2005 Pharmaceutical Marketing Congress (PMC), held September 12-24, 2005 in Philadelphia, PA. With over 1,000 pharmaceutical marketers and industry professionals gathered under one roof, PMC provided a dynamic platform for professionals to gain insights into future trends and ways to meet the new challenges in an increasingly competitive marketplace.

Source: Business Wire

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