Fonterra’s New ClearProtein(TM) Satiety Water a First for New Zealand Market
Product’s Constituent Ingredients Now Available to Other Food Manufacturers
Fonterra Ingredients’ Global Category Manager for Functional Nutrition,
“We’re seeing increasing consumer awareness of protein, and more specifically milk or whey protein, as effective in controlling appetite and boosting nutrition,” said Mr. Little.
“The ClearProtein(TM) range of ingredients provides these dairy protein benefits to mainstream functional beverages, delivering superior flavor, stability and translucency.”
Mr. Little says Whole, which is a first in the functional beverages category in
“The U.S. Technical Center allows Fonterra to provide customers with a combination of value add ingredients and technical support that create tailored solutions,” said
Satiety – the feeling of fullness – is a concept that is rapidly growing in profile in the nutrition industry. Increasingly, consumers are trying to manage their nutrition and calorie intake in a world of convenience and processed foods. While a diet requires ongoing discipline, products such as Whole offer an alternative by building satiety into everyday snacking goods.
Whole provides a healthy snack option, as it contains 5gms of protein and 1.5gms of fiber, yet only 2.5 gms (half a teaspoon) of sugar and 30 calories. It contains three times the protein, and almost as much fiber as a banana, with only one-quarter of the calories.
Whole water utilizes Fonterra Ingredients’ ClearProtein(TM), a whey protein isolate developed at the Fonterra Research Centre in Palmerston North,
“Functional water is one of the world’s fastest growing beverage categories. The challenge to date has been to incorporate protein into water without compromising the taste, texture or appearance. ClearProtein(TM) has an edge over other proteins because it delivers the nutritional benefits of protein without compromising the inherent characteristics of a water beverage.”
“There is a growing appetite for sports drinks and functional beverages relating to modern lifestyle trends – people have less time and require nutritious options on-the-go. The ClearProtein(TM) range has significant potential for our global customers as it can be used in a wide range of applications, such as functional waters, sports beverages, jelly drinks and weight management beverages,” said Mr. Little.
Media Contact: Dan Skinner Zeno for Fonterra USA 312-396-9706 firstname.lastname@example.org
- Fonterra is the world’s largest dairy exporter, with annual revenues of about NZ$17 billion*.
New Zealand‘s largest and truly multinational business, Fonterra trades in 140 countries.
- Our portfolio includes dairy ingredients, liquid and powdered milks, cultured foods and yoghurts, butter, cheese and specialty foodservices products.
- Our brands include Anchor, Anlene, Anmum, Fresh n’ Fruity, Mainland, Peters, Brownes, Tip Top, and Chesdale.
* Fonterra reported revenues of NZ$19.5 billion for 14 months ended