Chili’s Celebrates Women with Curves
Chili’s was one of the first casual dining restaurant concepts to create a menu section — the Guiltless Grill — devoted to healthier items in 1993. Along with the addition of four new Guiltless Grill menu items in February, Chili’s has partnered with Curves, the world’s leading fitness centers designed specifically for women, to reach out to those practicing a healthier and more active lifestyle.
One element of the partnership is the Guiltless Rewards Sweepstakes launching
Eligible consumers will have the chance to win a
As a part of the partnership, Curves members received an extra incentive to try the new Guiltless Grill menu items in the form of a
“The road to a healthier lifestyle begins with the choices we make every day,” said Curves founder
Chili’s will also be running advertisements in diane, The Curves Magazine, a quarterly in-club publication designed to motivate and celebrate the spirits of Curves members who seek optimum health, fitness, beauty, confidence, and strong relationships.
About Chili’s Grill & Bar
Chili’s Grill & Bar is the flagship brand of
Curves works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically proven method that ends the need for perpetual dieting. Curves works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance. Founders
SOURCE Chili’s Grill & Bar