Atlanta Parents Brush Up on Growing Concern of Acid Erosion in Children’s Teeth at Atlanta Dogwood Festival
Local family dentist and other experts on-hand to provide free education
At the Sensodyne Dental Health Spa, an interactive consumer experience which will be on display at the festival, area parents can learn more about what causes acid erosion and how to help prevent it.
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About Acid Erosion
Most parents know how important it is for kids to brush their teeth at least twice a day and floss regularly to protect against cavities, but what they don’t know is that cavity protection is no longer enough. Today’s modern diets – even those that are seemingly healthy – can contribute to acid erosion, a growing and irreversible problem not only among adults, but for children as well.
Acid erosion is a form of toothwear caused by acid softening the tooth’s enamel surface. Some of the common foods and drinks with high-acid content include sodas, fruit juice, ketchup, salad dressings, citrus fruits and even fruits like melons and berries. Though nine out of 10 pediatric dentists report seeing signs of acid erosion in their patients, awareness among parents remains extremely low. In fact, a recent survey conducted by Sensodyne ProNamel shows that most mothers – 93 percent – don’t think their children are at risk for acid erosion of teeth, and almost half of moms said they are not sure if acid erosion of a child’s teeth can be repaired or reversed, when, in fact, it can’t. Once tooth enamel is gone, it’s gone for good.
In response to the growing issue of acid erosion, Sensodyne, a leader in tooth enamel protection, has introduced Sensodyne ProNamel for Children, the first children’s toothpaste scientifically proven to help re-harden children’s tooth enamel. ProNamel for Children’s optimized fluoride formulation helps re-strengthen acid-softened tooth enamel to protect against acid erosion as well as cavities. Furthermore, its low abrasivity helps minimize further enamel wear during toothbrushing. Developed with the help of dentists, ProNamel for Children also has a kid-friendly gentle mint flavor.
Sensodyne ProNamel for Children will be available nationwide at drug, grocery and mass merchandise stores in April. For more information about the product and acid erosion, visit www.ProNamel.us.
The mothers and acid erosion awareness study was conducted by Synovate, on behalf of GlaxoSmithKline Consumer Healthcare, within
Sensodyne Toothpaste is the #1 dentist and hygienist recommended desensitizing toothpaste brand. It contains fluoride for cavity-protection and the maximum amount of potassium nitrate allowed by the FDA to treat sensitivity. Sensodyne has been trusted by patients and professionals for more than 40 years and is clinically proven to relieve dentin hypersensitivity within two weeks. Sensodyne offers different variants to meet the needs of all patients, including Original, Fresh Impact, Cool Gel, Fresh Mint, Extra Whitening, Tartar Control with Whitening and Full Protection Plus Whitening, in addition to ProNamel and ProNamel for Children, which are designed to help protect teeth against the effects of acid wear.
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world’s largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette(R) and NicoDerm(R)CQ(R), and Commit(R), as well as many medicine cabinet staples – alli(R), Aquafresh(R), Sensodyne(R), and TUMS(R) – which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.
GlaxoSmithKline – one of the world’s leading research-based pharmaceutical and healthcare companies – is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.
MEDIA CONTACTS: Katherine Riemer Jennifer May GolinHarris GlaxoSmithKline Consumer Healthcare 312.729.4283 412.200.3729 firstname.lastname@example.org email@example.com
SOURCE GlaxoSmithKline Consumer Healthcare