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'Choose Skin Health' Initiative Kicks Off Second Year

Posted on: Monday, 4 May 2009, 06:00 CDT

NEUTROGENA(R) and the American Academy of Dermatology Encourage Americans to Seek a Free Skin Cancer Screening this May, June and July

LOS ANGELES, May 4 /PRNewswire/ -- NEUTROGENA(R) and the American Academy of Dermatology (AAD) have once again teamed up on a campaign to educate and empower people to take charge of their own skin health. Running through July, Choose Skin Health from NEUTROGENA(R) encourages Americans to regularly perform skin self-examinations, seek a free skin cancer screening from a dermatologist and protect themselves from the sun.

To create awareness of the importance of skin health, Choose Skin Health from NEUTROGENA(R) is running advertisements in leading consumer magazines featuring actress Jennifer Garner. The ads encourage the public to protect themselves from the sun, perform skin self-examinations regularly and obtain a free skin cancer screening being offered nationwide this year by more than 2,000 dermatologists, who are members of the American Academy of Dermatology. The public education campaign offers additional information about skin cancer prevention and detection, and tools to help the public locate a free skin cancer screening and a dermatologist by visiting www.aad.org or www.neutrogenaskinhealth.com. Choose Skin Health from NEUTROGENA(R) has also produced a video, featuring actress Malin Akermann, that encourages performing a skin exam on a loved one. The video is available on www.neutrogenaskinhealth.com.

"NEUTROGENA(R) is proud to continue our initiative with participation from the American Academy of Dermatology to promote sun-safe behavior and to create awareness of the Academy's free skin cancer screenings," said Jim Colleran, president, NEUTROGENA(R), the leader in sun-protection technology. "Thanks to early detection, and programs like this, skin cancer is 99% curable."

"Currently, 1 in 5 Americans will develop skin cancer in their lifetime. Dermatologists are committed to leading the charge to reduce mortality from the incidence of skin cancer in the next 10-30 years," said dermatologist David M. Pariser, MD, FAAD, president of the American Academy of Dermatology. Since 1985, dermatologists have volunteered to conduct more than 1.9 million free skin cancer screenings across the country to reduce the incidence of skin cancer.

About the Choose Skin Health from NEUTROGENA(R) Initiative (CSH): With participation from the American Academy of Dermatology, the Choose Skin Health from NEUTROGENA(R) initiative encourages Americans to conduct skin self-examinations, seek a free skin cancer screening from a dermatologist and protect themselves from the sun. The CSH initiative aims to focus resources on programs that will elevate skin health awareness, resulting in greater change.

About NEUTROGENA(R): A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, NEUTROGENA(R) Corporation has been providing consumers with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium-priced skin and hair care products that are distributed in more than 70 countries. Headquartered in Los Angeles, NEUTROGENA(R) is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company.

About the American Academy of Dermatology: The American Academy of Dermatology (Academy), founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. With a membership of more than 15,000 physicians worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical and cosmetic treatment of the skin, hair and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin, hair and nails. For more information, contact the Academy at 1-888-462-DERM (3376) or www.aad.org.

SOURCE NEUTROGENA

Source: PR Newswire

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