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Colgate Bright Smiles, Bright Futures(R) Kids’ Initiative Visits Union City, NJ

May 5, 2009

UNION CITY, N.J., May 5 /PRNewswire/ — Colgate and the Hispanic Dental
Association officially declared April El Mes de la Salud Bucal: Un Mundo de
Sonrisas Saludables (Oral Health Month: A World of Healthy Smiles(R)) as part
of an ongoing commitment to quality oral care among the Hispanic community.
The Latino population has the lowest incidence of dental visits when compared
to any other ethnicity and ranks the highest for untreated dental caries among
children, according to a 2007 study by the National Center for Health
Statistics for the Centers for Disease Control and Prevention.(1)

In response to the low number of annual Hispanic dental visits, Colgate is
providing free dental screenings for disadvantaged children at select
retailers throughout Miami, Los Angeles, Houston, and New Jersey, as part of
the Colgate Bright Smiles, Bright Futures(R) kids’ initiative. Essentially,
the educational campaign is structured to remind Hispanics that prevention is
less costly than treatment and as such, strong oral health habits at home are
extremely important.

For more information on El Mes de la Salud Bucal and easy at-home oral
health tips, visit www.colgate.com/espanol

About Colgate-Palmolive: Colgate-Palmolive is a leading global consumer
products company, tightly focused on Oral Care, Personal Care, Home Care and
Pet Nutrition. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized brand names
as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso,
Kolynos, Elmex, Tom’s of Maine, Ajax, Axion, Soupline, and Suavitel, as well
as Hill’s Science Diet and Hill’s Prescription Diet pet foods. For more
information about Colgate’s global business, visit the Company’s web site at
http://www.colgate.com.

(1) Table 94, United States 2007, National Center for Health Statistics,
CDC, http://www.cdc.gov/nchs/data/hus/hus07.pdf#094.

    Contact: Yvette Regalado
             SIBONEYUSA
             305-373-2535
             yregalado@siboneyusa.com

SOURCE Colgate


Source: newswire



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