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Last updated on April 20, 2014 at 8:28 EDT

Women Seek Outdoor Solace This Summer

May 6, 2009

New OFF!(R) Clip-On(TM) Mosquito Repellent Helps Protect Outdoor Time in New, Spray-Free Application

RACINE, Wis., May 6 /PRNewswire/ — More women are turning to the outdoors for an everyday oasis from daily stress. According to the recent OFF! (R) Clip-On(TM) Mosquito Repellent Survey(1), nearly nine in ten women say they are likely to spend more time outdoors this year compared to last year, but more than half of women admit they’ve actually avoided outdoor activities due to the presence of mosquitoes. To protect women’s personal time outdoors, SC Johnson introduces new OFF! Clip-On Mosquito Repellent, a personal, odorless mosquito repellent device that provides head-to-toe protection, without spraying anything on the skin.

“More and more women tell me that they need to step back from their daily routine and recharge,” said Jennifer Louden, Life Guide and author of The Woman’s Comfort Book. “A quiet spot outdoors is the ideal place to get refreshed. You’ll be amazed how energized you feel just spending a little time in nature without any interruptions.”

Though their outdoor retreats are interrupted by buzzing, biting and other pesky behavior, many women don’t use bug sprays due to the smell or the way they feel on their skin. OFF! Clip-On Mosquito Repellent allows women to step outside without applying bug spray or worrying about mosquito bites.

“OFF! has always provided powerful protection against mosquitoes,” said Kelly Semrau, SC Johnson Vice President of Global Public Affairs and Communication. “Now SC Johnson also offers spray-free mosquito protection. With new OFF! Clip-On Mosquito Repellent, women can take control over mosquitoes and their skin to find the peace of mind they seek.”

About OFF! Clip-On Mosquito Repellent

New OFF! Clip-On Mosquito Repellent is a personal, odorless mosquito repellent device that clips onto a belt, purse or chair, providing effective protection from mosquitoes without spraying anything on the skin. A quiet, battery-powered fan circulates the repellent, creating head-to-toe protection from mosquitoes that builds up in just minutes. OFF! Clip-On Mosquito Repellent is ideal for relaxing outdoor activities, such as gardening, reading, or watching a concert or sporting event.

The manufacturer’s suggested retail price for OFF! Clip-On Mosquito Repellent is $8.99 for the starter kit and $3.99 per refill, which includes two repellent disks. Each repellent disk provides up to 12 hours of protection and can be used over multiple occasions. The product is available in the household chemical, lawn-and-garden and sporting good sections of food, drug, do-it-yourself and mass-merchandise stores such as Target, Wal-Mart and CVS.

For more information about OFF! Clip-On Mosquito Repellent and other OFF! products, visit www.offprotects.com

SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE(R), GLADE(R), OFF!(R), PLEDGE(R), RAID(R), SCRUBBING BUBBLES(R), SHOUT(R), WINDEX(R) and ZIPLOC(R) in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN(R), BAYGON(R), BRISE(R), ECHO(R), KABIKILLER(R), KLEAR(R), and MR. MUSCLE(R). The 123-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries. www.scjohnson.com

(1) The OFF!(R) Clip-On Mosquito Repellent Survey was conducted online by StrategyOne between March 30- April 3, 2009. The sample of 465 American women ages 25+ is representative of the U.S. population based on U.S. Census Bureau indicators for age, ethnicity/race, income, education, and geographic region. The national results have a margin of error of plus or minus 4.4 at the 95 percent level of confidence.

    CONTACT
    Jenny Taylor
    262-260-4402
    jataylor@scj.com

    Jenny Keller
    312-233-1319
    jennifer.keller@edelman.com

SOURCE SC Johnson


Source: newswire