Campaign for Tobacco-Free Kids Honors REAL of Hawai’i As Youth Advocates of the Year
–Leadership in Fight Against Tobacco Recognized Nationally–
REAL was one of the nation’s first statewide, youth-led tobacco control movements founded after the 1998 state tobacco settlement. Over the past decade, youth in Hawai’i have worked to gain adult support and recognition for youth empowerment and activism. They have worked to pass and defend a statewide smoke-free workplace law and advocated for a tobacco tax increase that passed on the first try. REAL also has worked on issues that reach beyond Hawai’i, supporting FDA regulation of tobacco products and the Framework Convention on Tobacco Control. With no paid media support, REAL works through peer-to-peer marketing and grassroots mobilization. Their most notable achievements include a “Girl Talk” campaign in response to R.J. Reynolds’ marketing of Camel #9 cigarettes and “Youth Unite for Kick Butts Day,” an all-day event at the state Capitol.
More than 400 public health, political, civic and business leaders will attend the Campaign for Tobacco-Free Kids’ 13th annual anniversary gala in
“Members of REAL, along with other young leaders from across the nation, are making great strides against youth tobacco addiction and their voices are being heard,” said
In Hawai’i, almost 13 percent of high school students smoke, and 1,600 kids become daily smokers every year. Every year, tobacco use kills 1,100 Hawai’i residents and costs the state
The Campaign for Tobacco-Free Kids is a leader in the fight to reduce tobacco use and its devastating consequences in
SOURCE Campaign for Tobacco-Free Kids