P&G Response to FDA Approval of Prevacid OTC(R) 24HR
“Prilosec OTC(R) is the #1 doctor and pharmacist recommended over-the-counter heartburn remedy in the U.S.,” said
Procter & Gamble (P&G) is a leader in gastrointestinal health and is committed to meeting the needs of its consumers with innovative digestive wellness treatments, including top-selling brands such as ALIGN(R), ASACOL(R), METAMUCIL(R), PRILOSEC OTC(R) and PEPTO-BISMOL(R).
About PRILOSEC OTC
PRILOSEC OTC is the #1 Doctor recommended acid reducer+ and Pharmacist recommended OTC Heartburn medicine++, the first of a class of OTC heartburn medicines that treats frequent heartburn with just one pill a day, unlike most over the counter heartburn medication. Prilosec OTC is the only OTC leading heartburn medicine that can work for 24 hours with one pill a day by directly shutting down many acid pumps in your stomach when used as directed for 14 days for the treating of frequent heartburn. PRILOSEC OTC is the #1 selling OTC heartburn medicine* on the market. For more information about PRILOSEC OTC, visit www.prilosecotc.com. PRILOSEC OTC is available over-the-counter through an alliance between P&G and AstraZeneca.
About Procter & Gamble (NYSE: PG)
Three billion times a day, P&G brands touch the lives of people around the world. P&G has one of the strongest portfolios of quality, leadership brands in consumer health and wellness, including Actonel(R), Align(R), Always(R), Asacol(R), Crest(R), Enablex(R), Metamucil(R), Oral-B(R), Pepto-Bismol(R), Prilosec OTC(R), Scope(R), Tampax(R), and Vicks(R), in addition to its trusted consumer brands, including Ariel(R), Braun(R), Bounty(R), Charmin(R), Dawn(R), Downy(R), Duracell(R), Folgers(R), Gillette(R), Head & Shoulders(R), Iams(R), Lenor(R), Mach3(R), Olay(R), Pantene(R), Pampers(R), Pringles(R), Tide(R), Wella(R), and Whisper(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Contact: P&G Health Care External Relations Carlos Taveras 513-622-4645 Taveras.email@example.com MS&L Worldwide Robyn Finker 212-468-3879 Robyn.Finker@mslworldwide.com
++ Pharmacy Times, OTC Supplement,
* Wolters Kluwer Health, Wolters Kluwer Health Physician Recommendation Audit (April 2004-
SOURCE Procter & Gamble