Herbal Supplement Sales Increase in US in 2008
Large Growth in Mainstream Retail Stores
The HerbalGram report features herb supplement sales statistics from the respected market research firms Information Resources Inc. (IRI), Nutrition Business Journal (NBJ), and SPINS.
NBJ estimated the total herb supplement sales figure for 2008 based on data derived from company surveys, interviews with major retailers and industry experts, and various published and unpublished secondary material.
Herbal dietary supplements are sold in
The HerbalGram report includes multiple tables illustrating herbal supplement sales according to various channels and categories. One table provides the 20 top-selling herbal supplements in the mainstream channel as determined by IRI, while another supplies the 20 top-selling botanical supplements in the natural and health food channel as determined by SPINS. The 20 top-selling herbal supplements of each channel are different, both due to different tastes and values of shoppers in health and natural food stores versus those in mainstream stores, and because IRI and SPINS do not include the same herbal supplements in their data sets.
The 5 top-selling single herbal supplements of 2008 in the health and natural food channel, according to SPINS, are flaxseed oil (Linum usitatissimum), wheat grass and barley grass (Triticum aestivum and Hordeum vulgare), stevia (Stevia rebaudiana), aloe vera (Aloe vera), and milk thistle (Silybum marianum). The top-selling herbal singles of 2008 in the food, drug, and mass market channel, according to IRI, are cranberry (Vaccinium macrocarpon), soy (Glycine max), garlic (Allium sativum), saw palmetto (Serenoa repens), and ginkgo (Ginkgo biloba). These rankings do not include combinations containing multiple herbs.
“Many people believe that herb sales may be somewhat recession-proof,” said
“There is vast opportunity for innovative herbal products to move outside the category and into the food and beverage universe with the potential of attracting new shopper segments,” said
HerbalGram, a peer-reviewed publication, is available at some bookstores and natural food stores and is mailed to members of ABC. The market report article is posted on the ABC website, accessible here.
About the American Botanical Council
Founded in 1988, the American Botanical Council is a leading international nonprofit organization addressing research and educational issues regarding the health benefits of herbs, medicinal plants, teas, essential oils, and other plant-based ingredients. ABC’s members include academic researchers and educators, universities and libraries, health professionals and medical institutions, botanical gardens and arboreta, government agencies, members of the herb, dietary supplement, cosmetic, and pharmaceutical industries, journalists, consumers, and other interested parties from over 70 countries. The organization occupies a historic 2.5-acre site in
ABC is tax-exempt under section 501(c)(3) of the IRS Code. Information: Contact ABC at P.O. Box 144345, Austin, TX 78714-4345, Phone: 512-926-4900. Website: http://www.herbalgram.org/.
SOURCE American Botanical Council