Mayo Clinic Launches Medical Science Blog
“It’s aimed at the public, but the topic is how medical science improves patient care,” says blog editor
Mayo Clinic recently has made great strides in communicating via “new media,” with audiences ranging from journalists to referring physicians. Advancing the Science breaks more ground because it focuses on research and investigators.
“Mayo has so many great research stories to share,” says
The goal is to provide a virtual home for everyone interested in how Mayo’s groundbreaking research impacts treatments worldwide. The audience includes everyone who fits that description — whether student, scientist, science journalist, research collaborator, or one of the more than 500,000 patients treated at Mayo each year and their family members.
“We have long needed a venue for discussion and for the middle-ground news, the items that perhaps aren’t the best fit for a news release or for a long magazine article,” says Nellis. Mayo’s research communicators will be regular contributors, but guest posts from Mayo patients, their families, and Mayo investigators and research community are welcomed and encouraged.
Advancing the Science includes research images and videos, as well as interview clips from researchers. The title’s origin is a comment by
Visit http://advancingthescience.mayo.edu.
About Mayo Clinic
Mayo Clinic is the first and largest integrated, not-for-profit group practice in the world. Doctors from every medical specialty work together to care for patients, joined by common systems and a philosophy of “the needs of the patient come first.” More than 3,300 physicians, scientists and researchers and 46,000 allied health staff work at Mayo Clinic, which has sites in
SOURCE Mayo Clinic