New Market Research Study Shows Lung Cancer Treatments Differ Significantly by Both Age and Geography
New Merck KGaA Study Reveals Wide Variations in Therapy Regimens, with Monotherapy Most Common in Elderly Patients and Triplets Most Prevalent in the US
“While chemotherapy doublets remain the standard regimen for first-line treatment of stage IIIB and IV NSCLC, there are substantial differences among regions in the doublets most often chosen and whether a targeted agent is concurrently administered,” says
“The most extensive use of doublets plus targeted agent is in the US, in contrast with
Almost 5,000 NSCLC Patients Monitored
Merck KGaA already had presented at last year’s ASCO a landmark study for Erbitux in combination with standard 1st-line chemotherapy in advanced NSCLC which showed for the first time in 10 years a significant survival benefit in a broad patient population. In the current study Merck KGaA monitored 4,950 patients from May to
About Merck…
Merck is a global pharmaceutical and chemical company with total revenues of
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TNS Healthcare provides market research consulting to the worldwide pharmaceutical, biotech and medical device industries, as well as health-focused ad agencies, media and analysts. It offers globally consistent solutions and custom advisory services to support product introductions; brand, treatment and sales performance optimization; and physician and DTC promotional assessment.
Informing decisions across the life cycle, TNS Healthcare offers action-ready insights for pre- launch landscaping, market and opportunity assessment, segmentation, positioning, message and campaign creation, pricing, forecasting, attitude and awareness measurement and post-launch tracking. It delivers information across stakeholders–including physicians, patients and consumers–to help companies anticipate and impact customers’ behaviors. TNS Healthcare provides both qualitative and quantitative offerings, using traditional and on- line methodologies, combining worldwide reach with local expertise.
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SOURCE TNS Healthcare
