Corporate Wellness Programs Expected to Boost Online Weight Loss, Diet Services
Posted on: Monday, 11 July 2005, 03:00 CDT
NEW YORK - Corporate wellness programs in the U.S. are poised to play a valuable part in the success of the online weight loss and dieting market, according to "Market Trends: The Online Weight Loss and Dieting Services Market," a new report from market research publisher Packaged Facts.
Employees' use of approved health and dieting Web sit in the workplace holds great potential. The report states that weight problems and associated complications currently cost U.S. employers an estimated $12 billion annually. Implementing online health management programs would help to increase health awareness as well as boost employee productivity and overall morale.
Adoption by corporate America should help the growth path of online weight loss and dieting services overall. Currently valued at $280 million and expected to post annual growth of 30 percent over the next few years, Packaged Facts estimates that by 2013 the market will grow to more than $1 billion in revenue.
"While commercial ventures such as Ediets.com have garnered much attention - and revenue - from their sites, there is clearly an opportunity for the food industry to use the Web to promote good health and company products," said Don Montuori, acquisitions editor for Packaged Facts. "General Mills' recently launched BrandNewYou.com site, which promotes weight loss using General Mills' foods, is likely to be just the first of many such sites."
Priced at $1,995, this report can be purchased directly from Packaged Facts by clicking packagedfacts.com/pub/1021628.html. It is also available at MarketResearch.com.
Rockville, Md.-based Packaged Facts, a division of MarketResearch.com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For information visit www.PackagedFacts.com, or contact Matthew E. Seward at (301) 468- 3650 x205 or mseward@marketresearch.com.
Copyright The Boulder County Business Report Jun 10-Jun 23, 2005
Source: Boulder County Business Report
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