June 3, 2009

If women ask for date, they’re less picky

A study of speed-dating suggests the mere act of approaching a potential love interest can boost desire, U.S. researchers said.

Researchers at Northwestern University said women in the study were required to go from man to man during their four-minute speed dates half the time, rather than always staying put. In most speed-dating events, the women stay in one place as the men circulate.

The mere act of physically approaching a potential partner, versus being approached, seemed to increase desire for that partner, study co-author Eli Finkel said in a statement.

Regardless of gender, those who rotated experienced greater romantic desire for their partners, compared with those who sat throughout the event.

The study, published in the journal Psychological Science, found the rotators, compared with the sitters, tended to have a greater interest in seeing their speed-dating partners again.

The study involved 350 undergraduate in speed-dating events. In half of the events, the men rotated while the women sat. In the remaining events, the women rotated.

Following each four-minute date, the participants indicated their romantic desire in that partner and how self-confident they felt. Following the event, the students indicated whether they would or would not be interested in seeing each partner again.

The researchers suggest that confidence also may have affected the results. Approaching a potential date increases confidence, which in turn makes the one doing the approaching less selective.