Tropicana Launches ‘Get Your Fruit On!’ Campaign to Help Narrow the Gap in the Nation’s Fruit Consumption
Tropicana Donates Up To A Quarter Million Fruit Servings Of Orange Juice to USDA’s Summer and School Food Service Program For Kids and Encourages Americans to Increase Fruit Consumption
“The goal of our ‘Get Your Fruit On!’ campaign is to help Americans, and especially kids in need of good nutrition, get on the right path to realizing the nutritional benefits of fruit and fruit juice,” said
Support for the USDA’s Program for Kids
Most children consume an average of half or less of the Food Guide Pyramid recommended fruit servings, according to a 2006 study in the Journal of the American Dietetic Association.(4) That’s why Tropicana’s “Get Your Fruit On!” campaign is donating up to a quarter million fruit servings of Tropicana Pure Premium 100 percent orange juice to the USDA, starting with its national Summer Food Service Program for kids and continuing on with its School Breakfast Program.(5) The Summer Food Service Program provides free, nutritious meals and snacks at central sites, such as schools, community centers and camps, to help children in low-income areas learn, play and grow during the summer months. The program serves nearly 2 million children at almost 31,000 sites across the country.
“The Summer Food Service Program provides nutritious meals and snacks during the summer break,” said Agriculture Secretary
Take the “Get Your Fruit On!” Pledge
Following a donation to the USDA Summer Food Service Program, the first 5,000 people who visit Tropicana.com and pledge to “Get Their Fruit On!” — a commitment to increase their fruit intake — will receive a coupon for a free 64-ounce carton of Tropicana Pure Premium to get started on their fruit goals. For each of these 5,000 pledges, Tropicana will contribute 16 fruit servings of orange juice to the USDA School Breakfast Program in the continuing effort to get more fruits in children’s diets at the start of each day. The USDA School Breakfast Program offers free or reduced price breakfasts to children in low-income areas, and is administered through agreements with local school food authorities in more than 85,000 schools and institutions.
Boost Your Fruit, Boost Your Nutrients
“Starting the morning with 100 percent orange juice can give you a jumpstart on your day’s fruit goals,” says
To view Ward’s additional tips and ideas for how to “get your fruit on,” visit Tropicana.com.
About Tropicana Products, Inc.
Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices. Tropicana markets its products in the U.S. under a variety of brand names, including the Tropicana not-from-concentrate line of juices: Dole(R) juices and juice blends; Tropicana Pure 100 percent Juice Blends; Tropicana(R) Juices and Pure Tropics(R) juices; and Tropicana Twister(R) juice beverages. The Dole brand name is licensed from Dole Food Company, Inc. For more information about Tropicana, visit Tropicana.com.
PepsiCo (NYSE: PEP) is one of the world’s largest food and beverage companies, with 2007 annual revenues of more than
This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the Company’s impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. As a member of the DowJones Sustainability World Index (DJSI World) and the Dow Jones Sustainability North America Index (DJSI North America), PepsiCo is a recognized leader in sustainability. For more information, please visit www.pepsico.com.
(1) Casagrande, S.S., Wang, Y., Anderson, C., & Gary, T. (2007, March 19). Have Americans Increased Their Fruit and Vegetable Intake?. Am J Prev Med 2007;32 (4):257-263 (2) Wilson, Ted, and Temple, Norman J. Beverages in Nutrition and Health. Humana Press, 2004: 79. (3) An 8oz glass of orange juice = 2 servings / 1 cup of fruit according to the USDA Dietary Guidelines, helping to satisfy half the recommended servings for fruit based on a 2,000-calorie reference diet. USDA 2005 Dietary Guidelines recommend a majority of your fruit servings come from whole fruit. (4) Guenther PM, Dodd KW, Reedy J, Krebs-Smith SM. Most Americans eat much less than recommended amounts of fruits and vegetables. J Am Diet Assoc. 2006; 106:1371-1379. (5) Tropicana will donate up to 170,000 fruit servings of orange juice to the USDA Summer Food Service Program, and up to 80,000 fruit servings of orange juice to the USDA School Breakfast Program, based on the number of pledges reached.
SOURCE Tropicana Products, Inc.