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Wyeth Consumer Healthcare Announces the Availability of New Centrum Ultra Line of Multivitamins Specially Formulated For Women and Men

Posted on: Tuesday, 14 July 2009, 09:58 CDT

MADISON, N.J., July 14 /PRNewswire-FirstCall/ -- Wyeth Consumer Healthcare, a division of Wyeth (NYSE: WYE), today announced the availability of a new, scientifically advanced, gender- and age-specific adult multivitamin line developed to help meet the nutritional needs of women and men. Centrum((R)) Ultra Women's and Men's and Centrum((R)) Silver((R)) Ultra Women's and Men's are specially formulated taking into account recommendations established by the Institute of Medicine along with the latest nutritional science.

"Millions of Americans have relied on Centrum, the world's leading adult multivitamin brand, for more than 30 years," says Paul Sturman, President, Wyeth Consumer Healthcare.

Sturman adds, "We listen closely to the needs of our consumers and combine these insights with the latest nutritional advances. Centrum Ultra provides a new, scientifically advanced option to meet consumers' growing demand for gender-and age-based multivitamins."

Many Americans still find it difficult to get the recommended amounts of vitamins and minerals they need from food alone despite the wide variety of nutritional choices available. The 2005 U.S. Department of Agriculture Healthy Eating Index found that the U.S. population did not take in enough fruits, vegetables, whole grains and fat-free or low-fat milk and suggests that Americans can improve their diet by choosing more nutrient rich foods.

The Centrum Ultra line of multivitamins is specially formulated for women and men to help ensure that, along with a healthy diet, they are getting recommended amounts of key vitamins and minerals each day based on one's gender and age.

About Centrum Ultra Women's

Centrum Ultra Women's is specially formulated with key nutrients to help meet a woman's nutritional needs. It includes:

• Vitamin D, which emerging science suggests supports breast health, and calcium for bone health.*
• 500 mg of calcium, more than any leading women's multivitamin brand.
• Biotin, beta-carotene, and vitamins A, C and E to help maintain healthy skin, hair and nails.*
• B vitamins to help unlock energy.*( )
• Antioxidants such as vitamins A, C, E, selenium and zinc to help support immune function.*
  

About Centrum Ultra Men's

Centrum Ultra Men's is specially formulated with key nutrients to help meet a man's nutritional needs. It includes:

• Antioxidants such as vitamins A, C, E, selenium and zinc to help support immune function.*
• B vitamins to help unlock energy.*
• Vitamins B6, B12 and folic acid to help support heart health.*
  

About Centrum Silver Ultra Women's

Centrum Silver Ultra Women's is specially formulated with key nutrients to help meet the nutritional needs of women ages 50 and older. It includes:

• 500 mg of calcium, more than any leading women's 50-and-older multivitamin brand.
• Vitamin D, which emerging science suggests supports breast health, and calcium for bone health.*
• Lutein** and vitamins A, C and E to help support healthy eyesight.*
• B vitamins to help unlock energy.*
• Vitamins A, C, E, iron, selenium and zinc to help support immune function.*
  

About Centrum Silver Ultra Men's

Centrum Silver Ultra Men's is specially formulated with key nutrients to help meet the nutritional needs of men ages 50 and older. It includes:

• Lutein** and vitamins A, C and E to help support healthy eyesight.*
• Antioxidants such as vitamins A, C, E, selenium and zinc to help support immune function.*
• B vitamins to help unlock energy.*
  

Product Availability

New Centrum Ultra and Centrum Silver Ultra are available in tablet form at food, drug and mass merchandise stores across the country.

Like all dietary supplements, Centrum products should be taken only as directed.

More information about the Centrum family of products can be found by accessing Centrum.com or by calling 1-877-CENTRUM.

About Wyeth Consumer Healthcare

Wyeth Consumer Healthcare, a division of Wyeth, is one of the world's leaders in the development, manufacturing and marketing of non-prescription medicines, vitamins and nutritional products, including established brands such as Advil((R)), Centrum((R)),( )ChapStick((R)), Dimetapp((R)) and Robitussin((R)). Wyeth is one of the world's largest research-driven pharmaceutical and health care products companies. It is a leader in the discovery, development, manufacturing and marketing of pharmaceuticals, vaccines, biotechnology products, nutritionals and non-prescription medicines that improve the quality of life for people worldwide. The Company's major divisions include Wyeth Pharmaceuticals, Wyeth Consumer Healthcare and Fort Dodge Animal Health.

*These statements have not been evaluated by the U.S. Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

** This product is not intended to provide the daily intake of lutein. Take with a diet rich in fruits and vegetables.

SOURCE Wyeth

Source: PR Newswire

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