July 21, 2009

Seniors willing to discuss end of driving

Most baby boomers are reluctant to discuss limiting driving with their parents, but their parents are more open to the discussion, a U.S. survey indicates.

A national survey by Liberty Mutual Insurance indicates 75 percent of baby boomers have never initiated a conversation about driving with their aging parents out of concern for their reaction. Fifty-eight percent of the boomers say they feared raising the issue would make one of their parents uncomfortable, 38 percent feared it would make them angry, 30 percent thought a parent may be embarrassed, or 12 percent feared a parent would feel disrespected.

However, 94 percent of the seniors say they would not be embarrassed discussing the topic and 80 percent say that such a conversation would not make them uncomfortable.

Ninety-two percent of the seniors say their children have a right to raise the issue with them.

Greg Gordon, senior vice president of Consumer Marketing at Liberty Mutual, says the insurance company is offering a Driver Seat Game, a flash-based video game that simulates the physical and cognitive limitations that older drivers may experience while operating a motor vehicle. The game can be played at www.libertymutual.com/driverseat.

No margin of error was provided for the survey.