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SafeTScribe Technologies' Low Cost Time and Temperature Sensing Ink Enhances Food and Drug Safety and Quality Assurance

Posted on: Tuesday, 21 July 2009, 07:00 CDT

AUSTIN, Texas, July 21 /PRNewswire/ -- SafeTScribe Technologies, Inc., experts in the development of low cost time and temperature ink technology, today announced that the company's focus on food and drug safety and quality assurance will enable producers, distributors and retailers to provide consumers with safer products for just pennies per package.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090721/DA49117LOGO)

The smart ink technology will improve the quality and safety of perishables, pharmaceuticals and healthcare products by providing an active packaging and labeling system that creates accountability throughout the entire food and drug supply chain from processing and production to distribution, retail and consumption.

"With the recent formation of the Food Safety Working Group, the Obama Administration has made it a clear priority to upgrade the food safety system for the 21st century and increase the FDA and USDA's oversight of the food industry. This means producers, manufacturers, distributors and retailers will need to improve overall quality assurance and accountability," said Carl Boisvert, President and CEO of SafeTScribe. "SafeTScribe's smart ink technology is the ideal solution to create the highest level of supply chain integrity for safe, uncontaminated food, drug and healthcare products."

The company's technology platforms, consisting of time and temperature sensing ink, are designed as flexible, low cost solutions that can be seamlessly integrated into current packaging and automated labeling systems as well as customized to product specifications and graphics requirements.

Unlike RFID technology, SafeTScribe's time sensing ink is designed as a visual tool to accurately manage the freshness of products on retail shelves to not only ensure inventory rotation but also provide consumers with a freshness indicator. Additionally, the time sensing ink is a unique platform for limited time promotions, self-discounting coupons and value-adds for any product with an expiration date in order to differentiate brand, as well as drive top line revenue and capture repeat sales.

SafeTScribe's dual sensitized ink is intended as a low cost irreversible temperature monitoring solution to track and ensure safe product handling at the unit level. The temperature sensing ink can communicate product status and history, simplify sorting of aging products and reduce product shrink by enabling timely removal of damaged or expired goods from the supply chain.

"There is little question that SafeTScribe's smart ink product has broad application in the supply chain as an alternative to expensive active temperature sensing technologies," said Simon Ellis, Practice Director of Supply Chain Strategies at IDC's Manufacturing Insights. "Growing regulatory requirements aside, there are intriguing freshness applications including active expiration date monitoring, dynamic inventory identification and rotation and cold-chain quality assessment."

The company's low cost smart ink solutions can be readily integrated into existing business processes, such as scanning and labeling systems, to enhance product monitoring without the need to replace existing hardware or software or invest in new infrastructure. In addition, SafeTScribe's ink technology fulfills compliance requirements for food handling with HACCP (Hazard Analysis Critical Control Points) principles and drives differentiation at multiple levels of the supply chain by demonstrating a unique, promotable commitment to quality assurance and safety.

SafeTScribe's smart ink solutions will be generally available in Q3 of 2009 and can be customized to specific products and applications based on customer need. For more information on SafeTScribe's time and temperature ink that thinks, visit www.safetscribe.com.

About SafeTScribe Technologies

SafeTScribe Technologies, located in Austin, Texas, is a technology company that develops low cost time and temperature ink solutions for the food, beverage, pharmaceutical and healthcare industries to ensure safe product handling at the unit level and improve quality assurance. The company's smart ink enables producers, distributors and retailers to not only deliver safer products to consumers for just pennies per package, but also protect perishables against product shrink (losses due to damage, returns and quality degradation). SafeTScribe's time ink solutions are a unique platform for freshness indication and limited time promotions, self-discounting coupons and value-adds for any product with an expiration date. SafeTScribe's solutions are based on thermochromic irreversible programmable ink, enabled by proprietary, patented nanotechnology and can be seamlessly integrated into current packaging and automated labeling systems. For more information about SafeTScribe Technologies, visit www.safetscribe.com.

The SafeTScribe Technologies logo, names and logos and combinations thereof, are trademarks of SafeTScribe Technologies, Inc. All other names are for informational purposes and may be trademarks of their respective owners.

SafeTScribe Company Contact: SafeTScribe Media Contact: Sarah Watkins Kelly Gorychka, The Bernard Group Director of Marketing Office: 512-617-6354 Office: 512-476-2635 Cell: 512-922-8059 sarah@safetscribe.com kgorychka@bernardgroup.com

SOURCE SafeTScribe Technologies, Inc.

Source: PR Newswire

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