MultiVu Video Feed

August 5, 2009

Sciele Pharma, Inc., a Shionogi Company, today announced the availability
of Ulesfia (Benzyl Alcohol Lotion 5%), the first and only prescription
medication that kills head lice by asphyxiation without potential neurotoxic
side effects. Approved by the U.S. Food & Drug Administration (FDA), Ulesfia
is available now by prescription nationwide in time for peak head lice season
as children will shortly be headed back to school.

Each year, approximately 6 to 12 million children between the ages of 3
and 12 years are infested with head lice, parasites that survive by injecting
small amounts of saliva and removing small amounts of blood from the scalp
every few hours. To survive, lice breathe through sophisticated breathing
holes that close upon contact with most liquids, allowing the lice to go into
suspended animation and survive for hours without respiration. Ulesfia’s
unique mechanism of action is facilitated through the use of benzyl alcohol
which prevents lice from closing their breathing holes, thereby asphyxiating
them and causing death. Ulesfia is an effective head lice treatment that does
not contain harsh chemicals and addresses the increasing resistance of lice
to therapies that contain neurotoxic chemicals.

Full prescribing information for Ulesfia (Benzyl Alcohol Lotion 5%) is
available at www.sciele.com.

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NEWS: Unique Product Asphyxiates Head Lice, Can Help With Outbreaks as
Children Head Back to School

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at:

    * Ronald Hansen, M.D., Chief of Pediatric Dermatology, Phoenix Children's
    * Judith O'Haver, RN, MS, CPNP, Nurse Practitioner, Phoenix Children's

    * Children at camp and school - Head lice images - Young girl patient
      with doctor -- Nurse combing out girl's hair - Ulesfia product shot

VIDEO PROVIDED BY: Sciele Pharma, Inc., a Shionogi Company

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations,
1-800-653-5313 EXT. 3

SOURCE Sciele Pharma, Inc., a Shionogi Company

Source: newswire

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