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GNC Named Exclusive Retailer of Dr. Siegal's COOKIE DIET Products for U.S. Shopping Centers

Posted on: Monday, 10 August 2009, 07:20 CDT

MCLEAN, Va., Aug. 10 /PRNewswire/ -- Dr. Siegal's Direct Nutritionals, LLC disclosed today that it has entered into an agreement with General Nutrition Centers, Inc. that gives GNC the exclusive right to retail Dr. Siegal's COOKIE DIET((R) )brand products at stores located in indoor shopping centers in the United States. Dr. Sanford Siegal's popular hunger-satisfying cookies are now available at more than 600 GNC locations from coast-to-coast, including several hundred located in malls, and at www.gnc.com. Dr. Siegal personally announced the deal this morning in a live interview from KDKA-TV studios in Pittsburgh, Pennsylvania, where GNC is headquartered.

"We've been operating the Dr. Siegal's Cookie Diet retail business in shopping centers for several years now, through company-owned locations and individual third-party retailers. Our exclusive arrangement with GNC for indoor malls extends our presence to hundreds of U.S. shopping centers and underscores our belief in the strategic importance of shopping mall distribution to our overall growth," said Matthew Siegal, president and CEO of Dr. Siegal's Direct Nutritionals, LLC.

Dr. Siegal's COOKIE DIET((R)) weight-loss program and foods were created 34 years ago by the Cookie Doctor(TM), renowned physician, author, and weight loss expert Sanford Siegal, D.O., M.D., in order to control his patients' hunger and enable them to stick to a reduced-calorie diet. More than 500,000 of Dr. Siegal's patients, and those of 200 other doctors that he has supplied, have used his cookies, shake mixes, and other foods.

Dr. Siegal's products contain his proprietary amino acid mixture that results from the blending of various protein food substances. For 34 years, Dr. Siegal has personally mixed every batch of his secret protein formula with his own hands in his private bakery near his Miami medical clinic. The formula is known only to Dr. Siegal and his wife who often joins him in his bakery for the painstaking formula-mixing sessions.

"GNC is the largest global specialty retailer of nutritional products and its reputation and geographic reach are simply unmatched. We're delighted to deliver Dr. Siegal's Cookie Diet products to our rapidly-growing customer base through GNC centers," added Siegal. "Many of the 92,000 members who've joined www.CookieDiet.com in the past two years will appreciate the convenience of finding our products at their nearest GNC store."

Dr. Siegal's COOKIE DIET((R)) is perpetually in the media. Recent profiles of Dr. Siegal, his products, and his new book, Dr. Siegal's Cookie Diet Book (Hyde Park Publishing, 2009), have been published or broadcast by Entertainment Tonight, Fox News, People, The Today Show, Forbes, and The New York Times.

ABOUT DR. SIEGAL'S COOKIE DIET((R))

Dr. Siegal's COOKIE DIET((R)) is a private, family-run business comprising several companies with corporate locations in the Miami, Florida, and Washington, DC, metro areas. Under license from Dr. Siegal's SM Licensing Corporation, Dr. Siegal's Direct Nutritionals, LLC operates the web site CookieDiet.com (92,000 members) and distributes products directly to consumers and resellers.

Dr. Siegal's COOKIE DIET((R)) products are available online at www.CookieDiet.com; by phone 24/7 at 877-377-4342 toll-free; and from more than 700 doctors, drug stores, and other retailers. They're also available at Dr. Siegal's COOKIE DIET((R)) locations in Arizona (Paradise Valley Mall and Chandler Fashion Center in Phoenix); California (Beverly Hills); Florida (Town Center Mall in Boca Raton, Dadeland Mall in Miami, and The Galleria Mall in Ft. Lauderdale); and Virginia (Tysons Corner Center in McLean). A new location opens at Aventura Mall in Aventura, Florida, on September 1, 2009.

MEDIA INQUIRIES Media Relations Dr. Siegal's COOKIE DIET(R) (CookieDiet.com) North America (877-377-4342) Elsewhere (703-677-8068)

SOURCE Dr. Siegal's COOKIE DIET (CookieDiet.com)

Source: PR Newswire

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