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Charlie Buckwell Appointed Medical Communications Head, Further Advancing McCann Healthcare Worldwide's Global Capabilities

Posted on: Friday, 21 August 2009, 02:00 CDT

NEW YORK, August 21 /PRNewswire/ -- McCann Healthcare Worldwide is re-aligning and expanding its medical communications businesses, to build a dedicated, unified and empowered medical communications network capability, with truly global reach.

As part of this expansion, Charlie Buckwell is appointed Worldwide Head of Medical Communications and will lead this higher level of specialist capability, with all medical communications units, including Complete Medical Group and Caudex Medical, reporting to him.

John Cahill, Regional President of McCann Healthcare Worldwide EMEA & APAC commented "This move gives McCann Healthcare better capabilities to meet the changing needs of the BioPharma industry, and reflects the shift towards a new model of global scientific communication."

Richard Nordstrom, CEO of McCann Healthcare Worldwide, said "This important move further strengthens our global leadership in medical communications, ensuring we continue to meet our clients' increasing needs for credible and innovative global, regional and local medical communication programs. With Charlie leading the way, we are committed to building the new gold standard for world-leading medical communications, complementing our existing global strength in brand communications."

Charlie Buckwell brings vast experience to this new role, both from industry and agency. For the last 5 years he has been Chief Executive of Complete Medical Group, leading its growth and development as one of the world's largest and most highly regarded medical communications agencies.

Charlie is joined by Phill Sutcliffe, formerly CFO of Complete Medical Group and Caudex Medical, and now appointed CFO Global Medical Communications and Healthcare EMEA. Phill will manage MHWW Medical Communications offerings for fiscal effectiveness and efficiency.

Charlie commented, "This is an exciting and significant move, reflecting the increasing importance of medical communications and market access for the BioPharma industry. We aim to be the world's leading global medical communications and market access network, meeting the needs of global, regional and national clients, wherever they are based, with expertise and geographic reach unmatched by our competitors. We will build on our existing class-leading skills in scientific excellence and therapy area expertise, allied to outstanding strategic acumen. We will also build on our already very significant medical communications footprint in Europe, North America and Asia Pacific, and take this to a whole new level again."

Charlie added "We are bringing together specialist expertise for global, regional and national programs, and can integrate these into cohesive global-to-local initiatives where our clients need this. We are also actively investing in medical communications innovation, including advanced, integrated digital medical communications."

McCann Healthcare Medical Communications consists of two world-leading medical communications companies - Complete Medical Group and Caudex Medical.

Complete Medical Group (http://www.complete-grp.com) is a premiere global medical communications agency, and includes two distinct divisions focused on global / HQ client teams: Complete Medical Communications and Complete HealthVizion. Complete Medical Group has offices in UK, US, Canada, Switzerland and Asia Pacific, and is building its network through Europe. Complete Medical Group helps clients turn evidence into action across the full spectrum of strategic and tactical scientific communications.

Caudex Medical (http://www.caudex.com) is a global medical communications agency with over 30 years' experience in medical communications. Caudex's core capabilities lie in publication planning and medical education. With established relationships with opinion leaders, a wide range of therapy area expertise, and offices in the UK and US, Caudex is well positioned to help healthcare firms with their education needs, whether global, domestic, UK or US.

McCann Healthcare Worldwide is the world's leading healthcare marketing communications network spanning 77 offices in 33 countries. Its network includes three award-winning advertising agencies in North America - Torre Lazur McCann Healthcare Group; Regan Campbell Ward - McCann Group; and McCann HumanCare. Its medical communications unit houses two leading worldwide companies - Complete Medical Group and Caudex Medical. McCann Healthcare Worldwide is part of McCann Worldgroup, which is owned by Interpublic Group (NYSE: IPG).

SOURCE McCann Healthcare Worldwide

Source: PR Newswire

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