What women find sexy in men's faces
Posted on: Monday, 24 August 2009, 23:23 CDT
Women judge men's facial attractiveness on a sexual level, based on the jawbone, cheekbone and lips, and a non-sexual level of aesthetics, U.S. researchers say.
Robert G. Franklin, a graduate student in psychology, working with Reginald Adams, an assistant professor of psychology and neurology at Pennsylvania State University, showed 50 heterosexual female college students a variety of male and female faces.
The researchers asked the participants to rate what they saw as both hypothetical dates and hypothetical lab partners on a scale of 1 to 7. The first question was designed to invoke a sexual basis of determining attractiveness, while the second was geared to an aesthetic one.
The psychologists then presented the same faces to another set of 50 heterosexual female students, but some photos were split horizontally, with the upper and lower halves shifted in opposite directions.
The study, published in the Journal of Experimental Social Psychology, found whole face ratings of the second group correlated better with the non-sexual lab partner
ratings of the first group. However, at a statistically significant level, splitting the faces in half made the women rely on a purely sexual strategy of processing male faces, the study says.
Source: United Press International
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