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Last updated on April 19, 2014 at 13:20 EDT

Sex-Toys For Better Health?

September 4, 2009

Many people are curiously interested in giving sex-toys a try, but are far too embarrassed to venture to often vulgar shops. Now, Dutch Philip Electronics is offering more tasteful products with less awkward accessibility.

IFA Philip’s new entry model “sensual massager” was debuted at the consumer electronics trade show and is staking its claim in the multibillion dollar market. It entered just one year ago when it first introduced its products in the United Kingdom.

“Our sensual massagers are shaped to fit the contours of male and female erogenous zones,” Chris Worp, head of Philips relationship care business, told Reuters.

Worp gave a demonstration of the toys, which ranged in price from $100 to $214, in an elegantly decorated room at the Philips booth, featuring white curtains, comfortable sofas and romantic lighting.

“We are unique in our approach as we are targeting couples and we are not excluding a partner, which products that are currently on the market, do.”

Worp says the total market for sex-toys is somewhere around $97 billion, but Philips is only seeking a small but still substantially sized group.

He is also capitalizing on the health benefits that his products could offer.

“People who have a good sexual relationships live 12 years longer and look 10 years younger,” Paula Hall, a sex and relationship expert who advised Philips in the process of designing and developing the toys.

“It actually reduces chances of getting cancer, heart disease and lowers blood pressure,” she claims.

Ever since the introduction of the product line in the United Kingdom at Boots, Amazon and other retailers, the biggest consumer electronics producer in Europe has grown its distribution in Spain, France, Germany and the Benelux countries.

It seems that consumers were more comfortable with and have gladly welcomed the more tasteful alternatives for spicing up their sex-lives.

“They were very well received both in terms of consumer reactions and sales…We wouldn’t be expanding if it was a small niche market,” Worp said while opting not to give any more details for competitive reasons.

“We found that 40 percent of couples were uncomfortable with the poorly made and often crude sex toys currently available. We will keep expanding both geographically and in products.”